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Direct Mail
2012 Directory of Major Direct Mailers is Now Available
News Alert! According to a recent report from the Winterberry Group, direct mail is expected to increase 5.8%.
New Products and Wholesale Sourcing
My Pole-ish Horseshoes® Introduces “The Next Great American Outdoor Camping Game” at CampExpo in Manchester, NH
My Pole-ish Horseshoes Scores Big with New England Campgrounds at the American Camping Association’s CampExpo
Email Marketing
Research Finds Email Driving More Consumers to Purchase Than Facebook, Text Messaging Combined
New ExactTarget Study Identifies Consumers’ Varied Preferences for Marketing and Personal Communications
Email Marketing
Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
New Metrics Show Triggered Message Open Rates 96% Higher Than “Business as Usual” Messages
Postal
Introducing the New Click-N-Ship
Popular usps.com tool redesigned for overall improved shipping experience
New Products and Wholesale Sourcing
Made in America – Hot Product Contest Seeks Co-Sponsors
Patriotic business leaders with an eye for publicity are being asked to step forward to support the biggest Made in America contest ever.
Postal
U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia
New Flexibility and Advertising Opportunity for Commercial Direct Mail
Surveys, Research, Statistics
Profile America Marketing Statistics: Facts about Cinco de Mayo and US Mexican Population
Hispanic America - Data and Statistics for Business and Marketing
General Direct Marketing and Mail Order
2012 Direct Marketing Statistical Fact Book Now Available
Hone your strategy, plan campaigns, justify the budget, and produce winning results. If you're planning your direct marketing strategy for the year, you need the best information and statistics available.
Postal
U.S. Postal Service Targets Small Businesses for Growth
USPS Unveils Easy-to-Use, Affordable Direct Mail Program and New Ad Campaign

2012 Directory of Major Mailers

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.