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Social Media
New Study Explores Mysteries of Social Media Growth
More Than Two Billion People Use Social Media Sites Worldwide, Double Usage of Two Years Ago Facebook, Twitter, LinkedIn and Myriad Other Networks Offer Rich, Exploding Markets
E-commerce
20% Increase in Average Order Value, 8% Increase Overall in Holiday Sales,
ShopVisible Data Paints Picture of Happy Holiday Shopping Outlook for Online Retailers
E-commerce
McAfee Warns Consumers of the “12 Scams of Christmas”
70% of Americans Plan to Shop Online During the 2012 Holiday Season better watch out for these Scams.
Surveys, Research, Statistics
American Business Owners Remain Optimistic About Own Prospects, Less So About Nation’s Economic Outlook
Sage North America recently conducted a global survey on business prospects which highlight how US-based businesses are more optimistic than global business owners.
Surveys, Research, Statistics
When It Comes to Privacy, U.S. Consumers Reveal Surprising Findings
when it comes to privacy, U.S. consumers are still protecting some of their personal information
Catalog Marketing
ACMA Announces 6th Annual National Catalog Forum, May 8-9, 2013
6th Annual National Catalog Forum Announced.
New Products and Wholesale Sourcing
Direct Mail Success Tips From the U.S. Postal Service
Generate Leads, Guarantee Results: Augmented reality is the next big thing for direct mail.
Postal
Postal Service Ends Third Quarter with $5.2 Billion Loss
·Legislative Changes Are Still Urgently Needed to Restore Financial Health ·Resolving Prefunding of Retiree Health Benefits is Not Enough to Curtail Financial Losses ·Bright Spot: 9% Revenue Growth in Shipping & Packages
Integrated and Multichannel Marketing
‘Tis The Season: Epsilon Releases 2012 Holiday Trend Report
Findings Suggest that Marketers Need to Engage Consumers Pre- and Post-Holiday to Drive Purchases
New Products and Wholesale Sourcing
National Mail Order Association Comments on “Made in America” Google Device
The National Mail Order Association supports Google’s new product and its unique label of “Made in America”

2012 Directory of Major Mailers

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.