If you're planning your direct marketing strategy for the year, you need the best information and statistics available.

The Direct Marketing Statistical Fact Book is it.

Last updated in 2011, this reference book contains 11 revised chapters:  Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.

“The Statistical Fact Book evolves every year to reflect the changes in direct marketing,” said Yoram Wurmser, DMA director, marketing and media insights.  “We put a lot of effort into finding new sources that clarify how technological changes affect what marketers are doing and how customers are responding.  

DMA’s Statistical Fact Book, in addition to the wealth of new research and data, provides information from nearly 50 prominent sources.  Some key findings include:

• Spending in direct mail is forecast to rise 3.6 percent annually between 2010 and 2014.

• More than half of expenditures (54 percent) in Internet marketing go to search.

• 36 percent of consumers follow a brand on a social networking or media site.

• 49 percent of email marketers find that a mid-day (10:00 a.m. to 2:00 p.m.) email blast produces the highest ROI.

• Teenagers (ages 12 –17) use Web-based email 59 percent less than they reported a year earlier.

• The average salary range for a catalog creative director with one to three years’ experience is $60,000 to $77,000.

The Statistical Fact Book is available for purchase on NMOA’s online bookstore.  The cost is just $470.00  To purchase, please click here.