March 22, Minneapolis, MN - 2012 Statistical Fact Book: Now in its 34th year of publication, is the "Definitive Source for Direct Marketing Benchmarks” and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.
With the Direct Marketing Statistical Fact Book you get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
The 2012 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources.
Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.
The 2012 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.
-Direct Marketing Overview
-Social Media Marketing
“The Statistical Fact Book evolves every year to reflect the changes in direct marketing,” said Yoram Wurmser, DMA director, marketing and media insights. “We put a lot of effort into finding new sources that clarify how technological changes affect what marketers are doing and how customers are responding."
Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need.
This Statistical Fact Book is offered as electronic .pdf file.
The cost is only $499. Order The DMA 2012 Statistical Fact Book
The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!
Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!
Order your copy today!
$59.95 from the NMOA Bookstore.
2012 Direct Marketing Statistical Fact Book
Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!
Order your copy now!
$470 for electronic edition download.