RANCHO SANTA MARGARITA, Calif. (October 11, 2011) – Melissa Data Corp, a developer of high performance data quality and address management solutions, today announced the addition of DeliveryPlus to their line of on-premise and cloud-based address verification solutions, which provides the ability to verify over five million additional physical addresses that are beyond the reach of the USPS delivery capabilities.

In many smaller and rural communities, the USPS does not deliver directly to homes and businesses. Instead, it assigns PO boxes to every address in the community and only delivers mail to the PO Box™. Trying to verify actual street addresses using only the USPS database would return these unknown addresses as “bad”. On the other-hand, UPS, FedEx, etc., may deliver packages to these addresses.

Now with DeliveryPlus, shippers can verify these addresses prior to delivery, saving on returned shipping fees. Another use of DeliveryPlus is for service providers that rely on address verification before extending credit to customers.  For example, cell phone providers often require a verifiable street address (not PO Box) for account activation. With traditional methods (tied solely to USPS address data) verification in some rural areas would be impossible.

“Melissa Data has built a reputation for providing the highest caliber address verification and data hygiene products,” said Greg Brown, director of marketing for Melissa Data.  “Adding multi-sourced DeliveryPlus functionality means we can now verify more than five million additional addresses that other vendors cannot – providing customers with the most comprehensive tools on the market.”

For more information on the address verification solutions from Melissa Data that include DeliveryPlus, please visit http://www.melissadata.com/address_object or http://www.melissadata.com/mp4 or call Melissa Data at: 1-800-MELISSA (800-635-4772).

ABOUT MELISSA DATA
Since 1985, Melissa Data has been a leading provider of data quality and address management solutions. Melissa Data’s multiplatform programming tools, Cloud services, data integration components, and reference data sets verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data, including addresses, phone numbers and email addresses for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).
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