Study: TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents |
| 1/26/2010 9:24:41 AM |
First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment
CHICAGO--Akoo, the world’s largest social music television network, today announced the results of the first major... Read More |
|
|
|
|
|
|
|
|
