LA PALMA, CA – August 4,2008 – What does a unique, national specialty retailer do to drum up interestand sales in a slowing economy? Ifit’s Relax The Back (www.relaxtheback.com),they take their story to TVs nationwide, and devote 30 minutes to telling it.

Direct Response Television(DRTV) has been largely used to drive sales on 1 or 2 specific products.

The new “infomercial”... Read More