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Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds

Changing Customer Requirements Compound Problem

NEW YORK-- Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that... Read More
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Direct Marketing Business Network

New Poll: Media Landscape Shifting -- Print In Decline, Web Growing, but TV Still on Top

TALLAHASSEE, Fla. --A newly released poll conducted for Ron Sachs Communications depicts a shifting media environment with traditional print media in decline, online media growing, and with television sitting atop the media heap as Florida’s most influential news source.

The poll underscored the crisis and challenge facing Florida’s struggling newspaper industry, whose... Read More
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