WCVB-TV/DT Channel 5 Boston and Backchannelmedia to Deploy First TV Click Through to Internet Advertising Platform |
| 5/5/2008 12:07:24 PM |
First tests of Backchannelmedia’s interactive television advertising model to begin May 1st
BOSTON, Mass. May, 2008- Backchannelmedia Inc., a Boston-based digital television ad serving and response capture company, and WCVB-TV/DT Channel 5, Hearst – Argyle’s ABC affiliate in Boston, today announced the first market test using Backchannelmedia’s patent-pending television to... Read More |
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