Email Press Releases?
©2008 Jeffrey Dobkin
“Hey, it’s easy to send press releases by email! Let’s send them all this way!” Anything else? “Yea! Look here - on the web, we can send 10,000 of them for just 10¢ each!”
Yea, right. Let’s write that into our media plan and go home and sleep well knowing how thorough we were.
While it may be much more convenient for you to send... Read More
