Direct Marketing

LA PALMA, CA – August 4,2008 – What does a unique, national specialty retailer do to drum up interestand sales in a slowing economy? Ifit’s Relax The Back (www.relaxtheback.com),they take their story to TVs nationwide, and devote 30 minutes to telling it.

Direct Response Television(DRTV) has been largely used to drive sales on 1 or 2 specific products.

The new “infomercial”... Read More

Topics:

DRTV, Relax The Back, direct marketing

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Metro One Introduces Internal Do-Not-Call List Hygiene Product

8/7/2008 7:07:56 PM

Beaverton, Ore. (August 1, 2008) -- Companies and non-profit organizations engaged in telemarketing efforts now have a convenient way to cleanse their internal do-not-call lists through a new product offered by Metro One Telecommunications (Nasdaq: INFO).Metro One’s Internal Do Not Call (IDNC) Cleanse™ product helps telemarketers by identifying numbers in their internal... Read More

Topics:

do-not-call, list hygiene, database, direct marketing, telemarketing, lists

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WEBLOYALTY ACQUIRES LIFT MEDIA TO BOOST CONVERSION RATES AND ATTACK SHOPPING CART ABANDONMENT FOR E-TAILERS

6/10/2008 11:52:23 AM

NORWALK, CT – June 10, 2008 – Webloyalty.com (http://www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced the acquisition of Lift Media, a revolutionary payment platform company based in San Francisco. The acquisition will benefit online retailers seeking to increase their sales by providing them with a unique,... Read More

Topics:

Norwalk, Connecticut, acquisition, direct marketing, ebusiness, e-business, e-tailer, e-marketing, ecommerce, e-commerce, website, online businesses,

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RESEARCH FINDINGS: Data Confirms That Multi-Touch, Multi-Media Approaches Multiply Marketing Results

4/23/2008 9:10:14 AM

"Unless you are reaching prospects with at least nine individual touches – including a minimum of two email messages – you are not generating the results you could."

In a recent study, sales and marketing services firm PointClear, LLC, offered insight into the value of multi-touch, multi-media direct marketing campaigns, based on data it collected working with... Read More

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Email Press Releases?

4/4/2008 9:34:09 AM

Email Press Releases?
©2008 Jeffrey Dobkin

“Hey, it’s easy to send press releases by email! Let’s send them all this way!” Anything else? “Yea! Look here - on the web, we can send 10,000 of them for just 10¢ each!”

Yea, right. Let’s write that into our media plan and go home and sleep well knowing how thorough we were.

While it may be much more convenient for you to send... Read More

Topics:

Marketing, Direct Marketing, Email

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