Mintel Comperemedia: Banks cross-sell more products to existing customers through direct marketing |
| 3/28/2009 8:07:00 AM |
| CHICAGO--New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% (from 2007). Over the same time period, marketing... Read More |
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