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Read More Topics:   Direct Mail News Posted by  Majestic View Comments (1) - Post A Comment - Suggest a Topic - Contribute SKYROCKETING COSTS, COMPLEX CAMPAIGN EXECUTION REQUIREMENTS DRIVING DEMAND FOR POSTAL OPTIMIZATION STRATEGIES 4/18/2008 4:16:48 PM Direct Mailers In All Verticals Calling For Comprehensive Solutions To Help Reduce Postage Expense and Improve Deliverability, Says Study From Leading Strategic Consulting Firm NEW YORK, — High postage costs, diminished consumer response rates and increased “clutter” in the mailbox are collectively presenting direct mailers with a daunting challenge: Improve the performance... Read More Topics:   Direct Mail News Posted by  Majestic View Comments - Post A Comment - Suggest a Topic - Contribute   DirectMail.com Adds ``Prospect Spotting'' Feature to Its GeoSelector Online List Selection and Mapping Tool 4/16/2008 6:56:16 AM Innovative Geo-Mapping Technology Lets Marketers Plot the Households They Select for a Mailing List on an Interactive Map and Immediately See Exactly Where They Are Located, Allowing Them to Target Their Mailing Lists Much More Precisely PRINCE FREDERICK, Md.--DirectMail.com, a leading direct mail and data services provider, has added the first-of-its-kind “prospect... Read More Topics:   Direct Mail News Posted by  JH View Comments - Post A Comment - Suggest a Topic - Contribute   QUANTUMDIGITAL’S ONLINE DIRECT MARKETING TECHNOLOGY ENHANCING LONG & FOSTER’S DIRECT MAIL PROCESS 4/12/2008 5:21:42 PM Largest privately owned real estate company in U.S. chooses web-to-print online portal to improve accuracy, convenience and turnaround time for agent-generated mailers AUSTIN, TX — April, 2008 — QuantumDigital, the only complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced an expanded relationship with Long... Read More Topics:   Direct Mail News Posted by  John Schulte View Comments - Post A Comment - Suggest a Topic - Contribute   GrayHair Software and UAA Clearinghouse Launch the Industry’s Most Powerful Address Hygiene Service for Direct Marketing Mailers 4/10/2008 10:22:02 AM MOUNT LAUREL, N.J.-- GrayHair Software, Inc. and UAA Clearinghouse today introduced the most comprehensive set of offerings for managing Address Quality and reducing Undeliverable-As-Addressed (UAA) mail. By using source data from the USPS® next-generation Intelligent Mail® Barcode with change-of-address data from publishing and telecommunications organizations,... Read More Topics:   Direct Mail News Posted by  Majestic View Comments - Post A Comment - Suggest a Topic - Contribute   More Mail for Personal Loans and Credit Lines - Lenders turn to unsecured products as housing market flounders 4/10/2008 10:13:52 AM Chicago (April, 2008)—With the mortgage and home equity markets in crisis, many lending companies have shifted focus. No longer trying to generate business primarily through housing-related loans, Mintel Comperemedia finds lenders increasingly promoting unsecured loans and unsecured lines of credit. In the fourth quarter of 2007, for the first time in two years, Mintel... Read More Topics:   Direct Mail News Posted by  Majestic View Comments - Post A Comment - Suggest a Topic - Contribute   QuantumDigital’s Online Direct Marketing Technology Enhancing Long & Foster’s Direct Mail Process 4/7/2008 8:37:17 AM AUSTIN, Texas--QuantumDigital, the only complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced an expanded relationship with Long & Foster Real Estate, Inc. (L&F) – the nation’s largest privately-owned real estate company. L&F will be moving direct mail and print marketing collateral from an inside... Read More Topics:   Direct Mail News Posted by  John Schulte View Comments - Post A Comment - Suggest a Topic - Contribute   Credit Card Direct Mail Volume Continues Decline into 2008 4/4/2008 1:38:37 PM Issuers refocus marketing strategies as economy struggles CHICAGO--The rise of a new year did not spark a rise in credit card direct mail, according to new research from Mintel Comperemedia. In the first month of 2008, the research firm reports that the estimated number of mailings sent by credit card companies dropped another 3% (from December 2007). Credit card direct mail... 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