Coupon Use Graph

58% Say They’re Attracted by Ease of Paperless Coupon

(April, 2008) – Tough times and technology advancements portend a coupon usage renaissance among U.S. shoppers, based on survey results released today by North American target marketing leader ICOM Information & Communications (ICOM).

Of the 1,529 U.S. consumers who responded to a recent ICOM survey, 67% said they are... Read More