The Direct Marketing Association (DMA) has released its Statistical Fact Book 2013. Now in its 35th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new res
GREENVILLE, S.C.-- The eternal optimism of the American small business owner (SBO) is eroding according to the results of a second national survey from business-to-small business (B2SB) marketing a
PALO ALTO, Calif.
SAN DIEGO-- BlueHornet Networks, Inc., a leading enterprise email service provider and business unit of Digital River, Inc.
CHICAGO--Despite recent headlines trumpeting retailers’ entry into Canadian and overseas markets, U.S. expansion remains a key growth strategy.
ATLANTA-- SoDA, the leading voice of the digital agency and production company community, released its highly influential and anticipated 2013 edition of The SoDA Report at a special briefing in Sa
CHICAGO -- The retail industry is poised for another year of heavy deal flow.
RESTON, VA, February 13, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace.
CHICAGO--Consumers have drastically changed their approach to grocery shopping during the past decade.
DALLAS (December 3, 2012)—Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today released the annual 2012 Channel Preference Study, which rev
FORT WORTH, Texas-- As the holiday shopping season gets underway, underbanked consumers of all income levels are feeling the strain on their wallets and planning to spend conservatively on gifts th
CINCINNATI--(BUSINESS WIRE)--Research findings LoyaltyOne released today show that when it comes to privacy, U.S.
Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers.
MOUNTAIN VIEW, Calif -- When it comes to saving money, Atlanta residents certainly know how to stretch a dollar. The Georgia capital ranked number one on the ‘Most Frugal U.S.
Stockholm, Sweden, February 2012 -- Global provider of smart solutions for gaining market insight, Cint, has today launched its new product, Cint Access.
Washington, DC – Feb.
CINCINNATI (January, 2012) –Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wak
If you're planning your direct marketing strategy for the year, you need the best information and statistics available.
The Direct Marketing Statistical Fact Book is it.
The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!
Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!
Order your copy today!
$59.95 from the NMOA Bookstore.
2012 Direct Marketing Statistical Fact Book
Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!
Order your copy now!
$470 for electronic edition download.