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Surveys, Research, Statistics

John Schulte's picture

New Survey Reveals Shifting Consumer Views on Email Marketing

SAN DIEGO-- BlueHornet Networks, Inc., a leading enterprise email service provider and business unit of Digital River, Inc.

BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers
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U.S. Expansion Remains a Top Growth Strategy for Retailers

CHICAGO--Despite recent headlines trumpeting retailers’ entry into Canadian and overseas markets, U.S. expansion remains a key growth strategy.

Many Retailers Will Add Jobs to Support Brick-and-Mortar and E-commerce Growth in 2013
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Research Study and Report on the Future of the Digital Marketing Industry

ATLANTA-- SoDA, the leading voice of the digital agency and production company community, released its highly influential and anticipated 2013 edition of The SoDA Report at a special briefing in Sa

The DMO Survey, conducted by Econsultancy, is based on a global sample—
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Retail M&A Activity Will Continue to Rebound in 2013, BDO USA Survey Finds

CHICAGO -- The retail industry is poised for another year of heavy deal flow.

Market Stability Encouraging IPOs, Particularly in E-commerce Sector
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comScore Releases January 2013 U.S. Search Engine Rankings

RESTON, VA, February 13, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace.

Google Sites led the U.S. explicit core search market in January with 67 percent market share.
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SymphonyIRI Examines Current and Emerging Merchandising Trends

CHICAGO--Consumers have drastically changed their approach to grocery shopping during the past decade.

CPG Marketers Need to Think Outside the Box When Establishing Merchandising Strategies

Consumer Survey Reveals Notable Difference in Channel Preferences

DALLAS (December 3, 2012)—Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today released the annual 2012 Channel Preference Study, which rev

Epsilon Study Finds Approximately Half of Mobile Device Users Prefer Digital Communications
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Holiday Season Strains Wallets - Americans Plan to Spend Same or Less This Year

FORT WORTH, Texas-- As the holiday shopping season gets underway, underbanked consumers of all income levels are feeling the strain on their wallets and planning to spend conservatively on gifts th

Financially Underserved Consumers Demand More Options for Financing Purchases
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American Business Owners Remain Optimistic About Own Prospects, Less So About Nation’s Economic Outlook

IRVINE, Calif.

Sage North America recently conducted a global survey on business prospects which highlight how US-based businesses are more optimistic than global business owners.
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When It Comes to Privacy, U.S. Consumers Reveal Surprising Findings

CINCINNATI--(BUSINESS WIRE)--Research findings LoyaltyOne released today show that when it comes to privacy, U.S.

when it comes to privacy, U.S. consumers are still protecting some of their personal information
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Profile America Marketing Statistics: Facts about Cinco de Mayo and US Mexican Population

Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers.

Hispanic America - Data and Statistics for Business and Marketing
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Coupons.com Unveils Top 25 Most Frugal Cities of 2011

MOUNTAIN VIEW, Calif -- When it comes to saving money, Atlanta residents certainly know how to stretch a dollar. The Georgia capital ranked number one on the ‘Most Frugal U.S.

Atlanta Takes Top Honors, Using More Digital Coupons than Any Other U.S. City on Web and Mobile
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Cint unveils new DIY market research product, Access, that can deploy a project in under seven minutes

Stockholm, Sweden, February 2012 -- Global provider of smart solutions for gaining market insight, Cint, has today launched its new product, Cint Access.

Its rich profiling capabilities means that anyone who needs to quickly access opinions of real people can obtain quality results in four clicks.
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SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool; Not Yet Investing Significant Resources

Washington, DC – Feb.

Many Marketers Now Applying Traditional ROI Metrics to Test Social Media’s Effectiveness
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Census Bureau Reports Post-Recession Growth in 10 of 11 Service Sectors

The U.S.
“The statistics presented in this year’s Service Annual Survey are noteworthy,” said Thomas Mesenbourg, the Census Bureau’s deputy director.
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The Cost of Discounting

CINCINNATI (January, 2012) –Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wak

COLLOQUY Research Shows Over-Focus on Cash Rebates Erodes Brand Experience
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Create Your 2012 Marketing Plans With the Latest Direct Marketing Statistics

If you're planning your direct marketing strategy for the year, you need the best information and statistics available.

The Direct Marketing Statistical Fact Book is it.

In 2010, marketers spent $153.3 billion on direct marketing, accounting for 54.2% of all ad expenditures in the US. These expenditures generated approximately $1.798 trillion in incremental sales. And accounted for 8.3% of total US gross domestic product.
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RetailNext Releases U.S. Specialty Retailer Performance Data for 2011 Holiday Shopping Season

SAN JOSE, Calif.--Holiday shopping ended disappointingly for specialty stores in 2011, during which a slow Black Friday weekend set a pace that held up until Christmas, according to retail business

Analysis Reveals Higher Conversion Rates Fail to Compensate for Traffic Decline, Leaving Brick-and-Mortar Holiday Sales Down Year-over-Year
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Email Marketing and Social Media Are Top Areas of Investment in 2012 According to StrongMail Survey

REDWOOD CITY, Calif.-- StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, whi

92% of businesses plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge
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Affluent Consumers Plan to Spend $1000-Plus During the 2011 Holiday Season According to Forbes Insights Study

NEW YORK-- According to Forbes Insights, affluent consumers are planning to spend close to $1,850 during the 2011 holiday season – an increase of 2% over 2010 and 5% over 2009 – with $1,100 earmark

affluent consumers plan for spend 75% more – a total of $1,100.

2012 Directory of Major Mailers

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.