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Surveys, Research, Statistics

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Coupons.com Unveils Top 25 Most Frugal Cities of 2011

MOUNTAIN VIEW, Calif -- When it comes to saving money, Atlanta residents certainly know how to stretch a dollar. The Georgia capital ranked number one on the ‘Most Frugal U.S.

Atlanta Takes Top Honors, Using More Digital Coupons than Any Other U.S. City on Web and Mobile
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Cint unveils new DIY market research product, Access, that can deploy a project in under seven minutes

Stockholm, Sweden, February 2012 -- Global provider of smart solutions for gaining market insight, Cint, has today launched its new product, Cint Access.

Its rich profiling capabilities means that anyone who needs to quickly access opinions of real people can obtain quality results in four clicks.
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SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool; Not Yet Investing Significant Resources

Washington, DC – Feb.

Many Marketers Now Applying Traditional ROI Metrics to Test Social Media’s Effectiveness
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Census Bureau Reports Post-Recession Growth in 10 of 11 Service Sectors

The U.S.
“The statistics presented in this year’s Service Annual Survey are noteworthy,” said Thomas Mesenbourg, the Census Bureau’s deputy director.
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The Cost of Discounting

CINCINNATI (January, 2012) –Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wak

COLLOQUY Research Shows Over-Focus on Cash Rebates Erodes Brand Experience
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Create Your 2012 Marketing Plans With the Latest Direct Marketing Statistics

If you're planning your direct marketing strategy for the year, you need the best information and statistics available.

The Direct Marketing Statistical Fact Book is it.

In 2010, marketers spent $153.3 billion on direct marketing, accounting for 54.2% of all ad expenditures in the US. These expenditures generated approximately $1.798 trillion in incremental sales. And accounted for 8.3% of total US gross domestic product.
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RetailNext Releases U.S. Specialty Retailer Performance Data for 2011 Holiday Shopping Season

SAN JOSE, Calif.--Holiday shopping ended disappointingly for specialty stores in 2011, during which a slow Black Friday weekend set a pace that held up until Christmas, according to retail business

Analysis Reveals Higher Conversion Rates Fail to Compensate for Traffic Decline, Leaving Brick-and-Mortar Holiday Sales Down Year-over-Year
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Email Marketing and Social Media Are Top Areas of Investment in 2012 According to StrongMail Survey

REDWOOD CITY, Calif.-- StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, whi

92% of businesses plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge
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Affluent Consumers Plan to Spend $1000-Plus During the 2011 Holiday Season According to Forbes Insights Study

NEW YORK-- According to Forbes Insights, affluent consumers are planning to spend close to $1,850 during the 2011 holiday season – an increase of 2% over 2010 and 5% over 2009 – with $1,100 earmark

affluent consumers plan for spend 75% more – a total of $1,100.
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Is it the Message or the Medium – or Both? Think Differently About How to Get Consumers’ Attention, Xerox Survey Says

ROCHESTER, N.Y.-- How will holiday shoppers find the best prices or the most unique gifts? Will they flip through a circular, find it online, through email, or browse store floors?

“This survey validates that earning a spot at the top of a consumer’s mind, and ultimately driving a purchasing decision, takes insight, individual attention and can be influenced by the way the message is delivered.”
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Eight in 10 Americans Tired of Irrelevant Offers and Discounts According to Harris Interactive Survey for FreeMonee Network

SAN MATEO, Calif.-- Despite the proliferation of daily deals sites, nearly 80 percent of Americans report they are tired of receiving irrelevant email offers and discounts.

National Study Reveals Consumers Want Cash Incentives over Discounts and Rebates
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Eighty-Six Percent of In-Store, Retail Buyers Search on Generic versus Branded Keywords, Research from GroupM Search Reveals

ST. LOUIS-- New research from GroupM Search reveals 86 percent of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.

13-month study, featuring RadioShack, Audi and a national entertainment brand, explores the role search marketing plays in driving in-store purchase; provides profile of today’s retail shopper
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Consumers’ Digital Behaviors Suggest Differentiated Marketing Strategies

SAN DIEGO-- As marketers address the need to optimize their marketing campaigns around purchase conversion or brand affinity, they may want to dig deeper into consumers’ digital behaviors.

...research revealed that the number of times a consumer visited a website is the best indicator of purchase intent.
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Accenture Study Finds Consumers’ Holiday Spending Will Be ‘Careful’ and ‘Controlled’ in 2011

NEW YORK-- Seventy two percent of U.S. consumers expect their holiday spending to be ‘careful’ or ‘controlled’ in 2011, according to Accenture’s (NYSE: ACN) annual consumer holiday shopping study.

Retailers Will Need to Prepare for the ‘Precision Shopper’ Discounts Still Rule for Consumers but Discount Retailer Domination Starting to Wane
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Despite Cost Pressures, Retailers Maintain Holiday Inventory Levels, BDO USA Study Finds

CHICAGO-- According to a recent survey by BDO USA, LLP, 82 percent of retail CFOs report they either increased (31%) or maintained (51%) inventory levels for the 2011 holiday season.

Retail CFOs focus on improved merchandise offerings and e-commerce for growth in 2012
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Research Study Shows Online Coupons Drive Incremental Business and Generate New Users

AUSTIN, Texas -- WhaleShark Media Inc., the world’s leading marketplace for coupons and deals, today announced the results of a recently commissioned study conducted by Forrester Consulting that dr

WhaleShark Media Unveils Results from Consumer Research Study Highlighting Benefits of Online Coupons and Promotions for Merchants
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2011 Holiday Hosts to Spend More Than $3 Billion on Parties

NEW YORK, Oct. 5, 2011 -- Despite a shaky economy, Americans still want to party and will spend to celebrate the season this year.

interclick Survey Shows Americans to Maintain or Increase Spending to Celebrate the Holidays in 2011 and Seek Value Through Online Bargains
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Sales Leads Come from Website, Not Social Media; but Site Still Underperforms

SAN FRANCISCO-- According to a 2011 Demandbase National Marketing and Sales Study released today by marketing technology company Demandbase and online business network Focus, a company’s corporate

National Survey Finds Corporate Websites Generate Most Sales Leads But Are Not Servicing Customers Once They Arrive

2011 Directory of Major Mailers

The 2011 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

Order your copy today!
$59.95 from the NMOA Bookstore.

2011 DMA Statistical Fact Book

DMA 2011 Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.

Order your copy now!
$470 for electronic edition download.