MOUNTAIN VIEW, Calif -- When it comes to saving money, Atlanta residents certainly know how to stretch a dollar. The Georgia capital ranked number one on the ‘Most Frugal U.S.

Stockholm, Sweden, February 2012 -- Global provider of smart solutions for gaining market insight, Cint, has today launched its new product, Cint Access.

Washington, DC – Feb.

CINCINNATI (January, 2012) –Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wak

If you're planning your direct marketing strategy for the year, you need the best information and statistics available.

The Direct Marketing Statistical Fact Book is it.

SAN JOSE, Calif.--Holiday shopping ended disappointingly for specialty stores in 2011, during which a slow Black Friday weekend set a pace that held up until Christmas, according to retail business

REDWOOD CITY, Calif.-- StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, whi

NEW YORK-- According to Forbes Insights, affluent consumers are planning to spend close to $1,850 during the 2011 holiday season – an increase of 2% over 2010 and 5% over 2009 – with $1,100 earmark

ROCHESTER, N.Y.-- How will holiday shoppers find the best prices or the most unique gifts? Will they flip through a circular, find it online, through email, or browse store floors?

SAN MATEO, Calif.-- Despite the proliferation of daily deals sites, nearly 80 percent of Americans report they are tired of receiving irrelevant email offers and discounts.

ST. LOUIS-- New research from GroupM Search reveals 86 percent of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.

SAN DIEGO-- As marketers address the need to optimize their marketing campaigns around purchase conversion or brand affinity, they may want to dig deeper into consumers’ digital behaviors.

NEW YORK-- Seventy two percent of U.S. consumers expect their holiday spending to be ‘careful’ or ‘controlled’ in 2011, according to Accenture’s (NYSE: ACN) annual consumer holiday shopping study.

CHICAGO-- According to a recent survey by BDO USA, LLP, 82 percent of retail CFOs report they either increased (31%) or maintained (51%) inventory levels for the 2011 holiday season.

AUSTIN, Texas -- WhaleShark Media Inc., the world’s leading marketplace for coupons and deals, today announced the results of a recently commissioned study conducted by Forrester Consulting that dr

NEW YORK, Oct. 5, 2011 -- Despite a shaky economy, Americans still want to party and will spend to celebrate the season this year.

SAN FRANCISCO-- According to a 2011 Demandbase National Marketing and Sales Study released today by marketing technology company Demandbase and online business network Focus, a company’s corporate