SALT LAKE CITY-- University of Utah researcher Xiao Fang and his colleagues were faced with a mystery: What factors have fueled the explosive growth of Facebook and other social networking sites ov
MINNEAPOLIS-- Today’s savvy marketers are embracing a variety of online tools, including social media, and they perceive quality content creation and storytelling are key to the success of their on
Charlotte, NC – AddShoppers launches new social commerce platform that tracks the ROI of social media traffic and significantly increases product sharing, free.
NEW YORK — Facebook passed Yahoo!
As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when
Sunnyvale, Calif. – Commtouch ® (Nasdaq: CTCH) published an in-depth analysis of 2011 Facebook attacks within its Internet Threats Trend Report, a year-end synopsis of Internet threats.
New Ebook Available: In HubSpot's newest LinkedIn eBook, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.
New White Paper Available: While many may dismiss Twitter as a passing fad or a communication channel used primarily by adolescents (akin to the early stages of SMS or text message
SALT LAKE CITY-- It seems counterintuitive, but when it comes to employee blogs, sometimes the best posts contain moderate criticism of corporate policy, service or even products, says a new study
ST. LOUIS-- It’s no secret that social media has revolutionized how consumers communicate with businesses.
NEW YORK (Sept 28, 2011)—Twitter is expected to rapidly expand its advertising revenues in 2011 and the years followi
NEW YORK (Sept 20, 2011)—Global revenues at Facebook will reach $4.27 billion in 2011, up from $2 billion in 2010, ac
INDIANAPOLIS-- -A new study released today by global interactive marketing provider ExactTarget finds 93 percent of Facebook users click the “Like” button at least monthly, but the meaning behind “
WALTHAM, Mass.-- Small businesses that combine email marketing with social media marketing are more successful with their marketing campaigns than those who use email alone, according to new data f
This morning Nielsen released its latest report, State of the Media: The Social Media Report. http://blog.nielsen.com/nielsenwire/social/
The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!
Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
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$59.95 from the NMOA Bookstore.
2012 Direct Marketing Statistical Fact Book
Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!
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$470 for electronic edition download.