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New Study Explores Mysteries of Social Media Growth

SALT LAKE CITY-- University of Utah researcher Xiao Fang and his colleagues were faced with a mystery: What factors have fueled the explosive growth of Facebook and other social networking sites ov

More Than Two Billion People Use Social Media Sites Worldwide, Double Usage of Two Years Ago Facebook, Twitter, LinkedIn and Myriad Other Networks Offer Rich, Exploding Markets
Submitted by John Schulte on Tue, 11/13/2012 - 10:11
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Quality Content is Worth the Price, Say Online Marketers

MINNEAPOLIS-- Today’s savvy marketers are embracing a variety of online tools, including social media, and they perceive quality content creation and storytelling are key to the success of their on

New survey shows marketers willing to pay more for quality, customization and results
Submitted by js_dmw on Sat, 04/21/2012 - 15:03
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New social media analytics technology measures ROI for retailers

Charlotte, NC –  AddShoppers launches new social commerce platform that tracks the ROI of social media traffic and significantly increases product sharing, free.

Measure your ROI when using Social Media Marketing
Submitted by John Schulte on Wed, 03/07/2012 - 18:58
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Google Edges Closer to Facebook as US Display Advertising Becomes Two-Horse Race

NEW YORK — Facebook passed Yahoo!

Global ad revenues at Facebook to reach $6.1 billion in 2012
Submitted by John Schulte on Wed, 03/07/2012 - 17:55
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Ads with Friends: Analyzing the Benefits of Social Ads

As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when

As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when it comes to sharing experiences and content.
Submitted by John Schulte on Wed, 03/07/2012 - 16:10
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Majority of Facebook Attacks Feed Fraudulent Affiliate Marketing Sites, Says Commtouch Year-End Trend Report

Sunnyvale, Calif. – Commtouch ® (Nasdaq: CTCH) published an in-depth analysis of 2011 Facebook attacks within its Internet Threats Trend Report, a year-end synopsis of Internet threats.

The Internet Threats Trend Report from Commtouch reports that affiliate marketing sites are the final destination of 74 percent of all Facebook scams.
Submitted by John Schulte on Tue, 01/17/2012 - 12:14
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Learning LinkedIn From the Experts (Free Ebook)

New Ebook Available: In HubSpot's newest LinkedIn eBook, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

Find out how you can use LinkedIn to grow your network and business.
Submitted by John Schulte on Thu, 12/29/2011 - 13:35
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Twitter for Business: The Ultimate B2B Guide (Free White Paper)

New White Paper Available: While many may dismiss Twitter as a passing fad or a communication channel used primarily by adolescents (akin to the early stages of SMS or text message

New White Paper: If you are coming to Twitter as a businessperson, you are no doubt wondering how Twitter can generate more leads.
Submitted by John Schulte on Thu, 12/29/2011 - 13:09
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Negative Blog Posts Can Have Positive Impact on Business - Moderate Corporate Self-Criticism Boosts Readership, Reputation

SALT LAKE CITY-- It seems counterintuitive, but when it comes to employee blogs, sometimes the best posts contain moderate criticism of corporate policy, service or even products, says a new study

If the (negative) ratio is too high, they can talk with those employees about their concerns. But while they should monitor those blogs, they should not stifle all criticism.
Submitted by John Schulte on Mon, 11/21/2011 - 15:55
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New Facebook Analysis Shows 65 Million “Like” or Share Button Clicks to Top 1,000 Sites

SAN MATEO, Calif.-- BrightEdge, the world’s first enterprise class SEO platform tha

With Additional Social Plugins on the Horizon, New BrightEdge Analysis Ranks the Popularity of Facebook Share Buttons by Usage; Plugins Used By 25 Percent of Top 1,000 Sites
Submitted by John Schulte on Fri, 09/30/2011 - 17:17
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Are You Listening? Twitter Users Want Complaints Read, Addressed

ST. LOUIS-- It’s no secret that social media has revolutionized how consumers communicate with businesses.

Maritz Research and evolve24 Study Advises Companies to Respond Via Social Media
Submitted by John Schulte on Fri, 09/30/2011 - 15:42
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Twitter Ad Revenues to Grow 210% to $139.5 Million in 2011

NEW YORK (Sept 28, 2011)—Twitter is expected to rapidly expand its advertising revenues in 2011 and the years followi

Ad dollars expected to triple this year
Submitted by John Schulte on Fri, 09/30/2011 - 15:24
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Facebook Revenues to Reach $4.27 Billion in 2011

NEW YORK (Sept 20, 2011)—Global revenues at Facebook will reach $4.27 billion in 2011, up from $2 billion in 2010, ac

Ad revenue to reach $3.8 Billion this year as earnings from Credits grow
Submitted by John Schulte on Thu, 09/22/2011 - 10:40
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New Research Finds 93% of Facebook Users Clicking ‘Like’ Monthly, Nearly Half on Brands

INDIANAPOLIS-- -A new study released today by global interactive marketing provider ExactTarget finds 93 percent of Facebook users click the “Like” button at least monthly, but the meaning behind “

Study Reveals What Motivates Consumers to ‘Like’ Content, Brands Online
Submitted by John Schulte on Thu, 09/22/2011 - 10:30
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Distilled Spirits Council Issues New Social Media Marketing Guidelines - European Spirits Group Issues Coordinating Announcement

Washington, DC –  The Distilled Spirits Council of the United States (DISCUS) today is
New guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms
Submitted by John Schulte on Thu, 09/22/2011 - 09:55
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Other Social Networks Can Compete with Facebook, Says ABI Research

SCOTTSDALE, Ariz.

Select markets such as China, Japan, and South Korea remain challenges to the veritable social networking juggernaut.
Submitted by John Schulte on Mon, 09/19/2011 - 11:03
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Social Media Marketing or Email Marketing? Both, Says Constant Contact, and Guarantees Results or Money Back

WALTHAM, Mass.-- Small businesses that combine email marketing with social media marketing are more successful with their marketing campaigns than those who use email alone, according to new data f

Data Finds Small Businesses that Combine Email Marketing with Social Media Marketing Report Better List Growth and Click Rates
Submitted by John Schulte on Thu, 09/15/2011 - 13:06
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Social Media Report: Spending Time, Money and Going Mobile

This morning Nielsen released its latest report, State of the Media: The Social Media Report. http://blog.nielsen.com/nielsenwire/social/

Nielson releases latest report on Social Media
Submitted by John Schulte on Wed, 09/14/2011 - 12:32
Mark Fox's picture

Millennials Study Provides New Data on Media, Shopping and Social Habits

KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with

A survey of more than 5,000 respondents provides new information on a range of digital and social media habits of American Millennials.
Submitted by Mark Fox on Fri, 08/26/2011 - 23:23

2012 Directory of Major Mailers

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.