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MMRA Launched to Form Mobile Research Guidelines and Ethic
Atlanta, GA -- The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry.
US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011
NEW YORK (December, 2011)—Mobile commerce is still small compared to the overal
Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices
KIRKLAND, Wash.--Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies, Inc.
Acquity Group Mobile Audit Reports 210% Increase in Retailers’ Deployment of Mobile Sites Over Past Year
In its third-annual Mobile Audit, Acquity Group also found that one in four retailers have at least one mobile app, with nearly a quarter developing for the iPhone, followed by Android (10%).
Mobile Display Advertising More Effective Than Online
NEW YORK-- Mobile display advertising broadly outperforms online display advertising, according to a new study revealed by Millward Brown’s Dynamic Logic at Advertising Week’s Mobile Media Summit o
US Mobile Ad Spending to Top $1 Billion for First Time in 2011
NEW YORK —Spending on mobile advertising—long a bit player in the digital media mix—will top $1 billion in the US for
comScore Reports August 2011 U.S. Mobile Subscriber Market Share
RESTON, VA, October 5, 2011 – comScore, Inc.
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
DALLAS--(BUSINESS WIRE)--Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S.
The 2011 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.
Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online
Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Order your copy today!
$59.95 from the NMOA Bookstore.
DMA 2011 Statistical Fact Book
Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.
Order your copy now!
$470 for electronic edition download.