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General Direct Marketing and Mail Order

Direct Marketing Day Conference and Expo

The teams at Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on March 14, from 10 am

Direct Marketing Day 2013...Don't miss it!

Submitted by John Schulte on Tue, 02/12/2013 - 13:05

General Direct Marketing and Mail Order

Anti-Quill Tax Threat More Severe This Year Than Ever Before - Industry Must Mobilize

Dear Industry Participant:

Government will be trying to tax Internet and mail order sales this year.

Submitted by John Schulte on Mon, 01/21/2013 - 12:18

General Direct Marketing and Mail Order

ACMA Leads First Organized Opposition To Big Box Reteailers' Campaign To Force Remote Sellers to Collect and Pay Sales Tax

Washington, DC, July 23, 2012 – The American Catalog Mailers Association Inc.

Damage to catalog and Internet marketing community would be disastrous

Submitted by John Schulte on Mon, 07/23/2012 - 13:26

General Direct Marketing and Mail Order

DMA Releases 2012 Response Rate Report

The Direct Marketing Association (DMA) has released the 2012 Response Rate Report, which provides key cost and perform

Report Incorporates Transactional Data for the First Time Direct Mail Response Rates Dipping, But Still Higher Than Most Other Media

Submitted by John Schulte on Wed, 07/18/2012 - 12:18

General Direct Marketing and Mail Order

CALL TO ACTION: Threat to Quill Precedent Very Real; Faxed Letters to Congress Required NOW

To All With Cat

Important News About Sales Tax Laws for all merchants that sell direct.

Submitted by John Schulte on Wed, 07/18/2012 - 12:12

General Direct Marketing and Mail Order

IMRG Publish B2C Global e-Commerce Overview 2012

IMRG have published a report looking at the e-commerce potential for every region in the world.

The aim of the report is to provide insights into these markets to help e-businesses make the most appropriate decisions in support of their expansion plans.

Submitted by John Schulte on Wed, 06/27/2012 - 15:57

General Direct Marketing and Mail Order

Quill Tax Law Will Be Overturned Unless You Step Up; ACMA Provides Important Tax Talking Points Here

Dear Direct Marketer:

Vital Sales Tax Information for All Catalogs, Web Merchants, and other Direct Marketing Merchants. Must Read!

Submitted by John Schulte on Fri, 05/11/2012 - 13:34

General Direct Marketing and Mail Order

Acxiom Study Shows 17-34% New Revenue Potential for Retailers

LITTLE ROCK, Ark.-- Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, today announced its latest Consumer Dynamics study, “What Your Customer Is Buying W

Retail spend indicators reveal opportunities to increase category performance

Submitted by js_dmw on Sat, 04/21/2012 - 14:44

General Direct Marketing and Mail Order

2012 Direct Marketing Statistical Fact Book Now Available

March 22, Minneapolis, MN - 2012 Statistical Fact Book: Now in its 34th year of publication, is the "Definitive Source for Direct Marketing Benchmarks” and continues to adapt with

Hone your strategy, plan campaigns, justify the budget, and produce winning results. If you're planning your direct marketing strategy for the year, you need the best information and statistics available.

Submitted by John Schulte on Thu, 03/22/2012 - 09:57

General Direct Marketing and Mail Order

Direct Marketing Association Releases Quarterly Business Review (QBR) for Q4 2011

March, 2012 — The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the fourth quarter of 2011. For the first time in at least half a decade, a majorit

Business Conditions See Biggest Improvement in Years

Submitted by John Schulte on Tue, 03/13/2012 - 17:52

General Direct Marketing and Mail Order

We Can’t Wait: Obama Administration Unveils Blueprint for a “Privacy Bill of Rights” to Protect Consumers Online

WASHINGTON, DC – The Obama Administration today unveiled a “Consumer Privacy Bill of Rights” as part of a comprehensive blueprint to improve consumers’ privacy protections and ensure that the Inter

Internet Advertising Networks Announces Commitment to “Do-Not-Track” Technology to Allow Consumers to Control Online Tracking

Submitted by John Schulte on Sun, 02/26/2012 - 15:42

General Direct Marketing and Mail Order

Staying in the Money: Ten Ways to Keep Cash Flow Problems from Putting You Out of Business

Hoboken, NJ (December 2011)— “Cash flow problems have a habit of sneaking up on a business, especially in a rocky economy,” says Tage Tracy, coauthor along with John A.

Every small business owner knows the trouble that comes with managing the ins and outs (pun intended!) of cash flow. You can have tons of loyal customers and be an expert at getting new business and still be kept awake at night with cash flow worries.

Submitted by John Schulte on Wed, 12/28/2011 - 11:24

General Direct Marketing and Mail Order

Shoppers Trend Report Shows 23% Jump in Online Coupon Usage Leading up to Holidays on RetailMeNot.com

AUSTIN, Texas -- RetailMeNot.com (www.retailmenot.com), the largest site in the U.S.

Majority of Americans Plan on Keeping Holiday Spending Levels Flat Year over Year, Free Shipping Most Popular Promotion for Consumers; New York State Internet Users the Most Active Consumers of Online Coupons in the U.S.

Submitted by John Schulte on Tue, 11/22/2011 - 16:13

General Direct Marketing and Mail Order

Wall Street Journal Piece Calls For States to Collect Sales Tax From Out-of-State Merchants; Read & Respond

Below is a link to an opinion piece that ran in Tuesday's Wall Street Journal. In a nutshell, it strongly encourages a reversal of the 1992 law from Quill v. North Dakota.

All direct marketers that sell at retail need to respond today!

Submitted by John Schulte on Wed, 11/16/2011 - 17:59

General Direct Marketing and Mail Order

DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall US Economic Growth

October 2, 2011 — The Direct Marketing Association (DMA) today released The Power of Direct Marketing, a biennial for

Find historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment.

Submitted by John Schulte on Wed, 10/05/2011 - 16:24

General Direct Marketing and Mail Order

BERNHART ASSOCIATES' Q4 EMPLOYMENT SURVEY RELEASED

Owatonna, MN, September 26, 2011-The sputtering US economy is impacting job prospects for digital and direct marketers, according to Bernhart Associates' Quarterly Digital and Direct Marketing Empl

MARKETERS' EMPLOYMENT OUTLOOK WEAKENS FOR REMAINDER 2011 Layoffs Edging Higher; Prospects Strongest for Analysts, Online Marketers

Submitted by John Schulte on Mon, 09/26/2011 - 11:49

General Direct Marketing and Mail Order

82 Percent of Americans Are Changing Their Shopping Behavior This Holiday Season, According to New Survey from SteelHouse

LOS ANGELES -- People are changing their shopping behavior and will spend less overall this holiday season, according to a new survey released today from SteelHouse (www.SteelHouse.com), an expert

Social Media Plays Bigger Role as Sluggish Economy Forces Families, Women and High-Income Earners to Make the Most Changes to Their Shopping Behavior

Submitted by John Schulte on Thu, 09/22/2011 - 10:20

General Direct Marketing and Mail Order

DMA Calls on ICANN to Abandon Top-Level Domain Program

The Direct Marketing Association (DMA) today announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-le

The DMA) announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program.

Submitted by John Schulte on Thu, 09/15/2011 - 12:45

General Direct Marketing and Mail Order

Create Jobs???

Oh yeah ... sure thing.

All of the pundits ... Liberal and Conservative; Republican and Democrat; even FOX News ... are demanding that businesses create more jobs. But ...

Job creation opinion piece from J.F. Straw

Submitted by John Schulte on Mon, 09/12/2011 - 09:13

General Direct Marketing and Mail Order

New Social Media Platform for Direct Marketers

The National Mail Order Association has launched an exciting, new social media platform called DirectMarketingSocial.com.

The National Mail Order Association has launched an exciting, new social media platform called for people involved in direct marketing and mail order selling.

Submitted by John Schulte on Thu, 09/01/2011 - 16:52

General Direct Marketing and Mail Order

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.

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