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ConsumerBase Introduces New B2B Lists to Its Roster

ConsumerBase added four new B2B Mailing Lists to its roster this month.

New files are added to ConsumerBase’s database daily with updates and improvements to existing lists.
Submitted by Zora Senat on Thu, 01/12/2012 - 16:36
John Schulte's picture

Q3 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year

Dallas, Texas – December, 2011 - Epsilon and the Direct Marketing Association’s Email Experience
Click Rates Remain Steady and Volume Increases Compared to Q3 2010
Submitted by John Schulte on Wed, 12/07/2011 - 10:45
John Schulte's picture

Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

NEW YORK-- Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011.” The

Global Study Reveals Critical Contributing Factors, B2B Issues and New Filtering Applications Impact Inbox Placement
Submitted by John Schulte on Thu, 09/22/2011 - 10:25
John Schulte's picture

Social Media Marketing or Email Marketing? Both, Says Constant Contact, and Guarantees Results or Money Back

WALTHAM, Mass.-- Small businesses that combine email marketing with social media marketing are more successful with their marketing campaigns than those who use email alone, according to new data f

Data Finds Small Businesses that Combine Email Marketing with Social Media Marketing Report Better List Growth and Click Rates
Submitted by John Schulte on Thu, 09/15/2011 - 13:06

2011 Directory of Major Mailers

The 2011 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

Order your copy today!
$59.95 from the NMOA Bookstore.

2011 DMA Statistical Fact Book

DMA 2011 Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.

Order your copy now!
$470 for electronic edition download.