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81 PERCENT OF ONLINE HOLIDAY SHOPPERS READ ONLINE CUSTOMER REVIEWS, ACCORDING TO NIELSEN ONLINE

Nearly 25 Percent of Online Shoppers Have Spent More than $500 Online this Season

New York, NY – December 18, 2008 – Nielsen Online, a service of the Nielsen Company, today announced that 81 percent of online shoppers have read product or retailer reviews by other customers when doing their holiday shopping this year. Customer reviews are an important research tool for... Read More
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Free Shipping an Important Stimulus of E-Commerce Spending Again This Holiday Season

Most Recent Week Shows Online Consumer Spending Moderates as Consumers Prepare for Final Week of Online Discounts and Promotions

RESTON, VA, December 17, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 44 days of the November – December 2008 holiday season. For... Read More
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