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Americans Go Three Shades Greener in 16 Months--Consumer survey finds more people regularly purchasing green products
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2008
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Americans Go Three Shades Greener in 16 Months--Consumer survey finds more people regularly purchasing green products

Chicago (March 2008) -- Driven by increased environmental awareness, Americans are quickly moving to the greener end of the spectrum. Latest findings from Mintel, a leading market research company, reveal that over one-third of adults (36%) claim to "regularly" buy green products. Just 16 months ago, only 12% said they "regularly" purchased green... Read More
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Kingsbridge 'Green'-Targeted Consumer Mailing Lists Created Especially for the Businesses Nationwide Marketing Eco-Friendly Products and Services

CALABASAS, CA--March, 2008) - Kingsbridge Marketing Partners, serving direct marketers as an industry-leading list provider, has completed creation of the direct marketing industry's most comprehensive mailing list of environment-conscious consumers.

The Kingsbridge "Green" mail list database contains a universe of more than one million names of consumers who make... Read More
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The Dirt on Direct Mail: Marketers Boost Revenues and Cut Costs While Reducing Environmental Waste

BOSTON, MA--March, 2008) - In the new benchmark report, "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste," the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that companies are facing ever-growing concerns from consumers and others about the environmental impact of their direct mail solicitations. In fact, 40% of companies surveyed... Read More
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