Recent Posts The Netherlands: Total Homeshopping sales in all channels reached over 8 billion USD in 2008 E-commerce booming in China EU Study: Confidence in the Information Society The Facts of the Value Chain - a European study on paper used for Direct Mail Consumer Rights: EU Commission wants consumers to surf the web without borders DM Study in Spain Global EventView Report Confirms that Events and Web Lead the New Marketing Mix Strong Dollar Has Little Effect On Small Retailers, Larger Effect On Wholesalers USPS Summer Sale NEWPAGE TO HELP CATALOGERS REACH MORE CONSUMERS New Survey Shows Dramatic Effect of Payday Cycles on Consumer Spending In Line with Recent Stock Market Uptick, 60 Percent of Consumers Will Maintain or Increase Online Spending Over Next 60 Days Postal Service Ends Second Quarter with $1.9 Billion Loss Online shopping increasingly popular in the EU UK Research: Internet and direct mail remain key to financial services Postal Market in Europe liberalised in 2011 Dutch “Do-not-call” list introduced as off 1 October Becommerce Awards 2009 Women Business Owners Seek Policy Solutions to Current Economic Challenges MOBILE MARKETING IS HERE…AND NOW IS THE TIME TO JUMP ON BOARD Most Read About posting to this site ‘VERTIS OPTIMAL POSTAGE’ SOLUTION LAUNCHED FOR DIRECT MARKETERS A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business NY Marketing Veterans Launch CollegeClickTV.com Traffic to Retail Sites Grows Despite Disappointing Holiday Sales Topics USPS News (21) Direct Mail News (8) Direct Marketing (6) U.S. Postal Service News (6) Direct Mail (4) United States Postal News (4) Catalog Marketing News (3) Email marketing (3) Green Direct Marketing (3) mobile marketing (3) Small Business Advocacy (3) Social Media Growth (3) Women in Business (3) Black Friday Sales (2) Direct Marketing Employment Outlook (2) Direct Marketing Statistics (2) Hispanic Marketing Demographics (2) Luxury Market (2) mailing lists (2) marketing (2) On-line Consumer Spending (2) Online Christmas Sales (2) Online Holiday Shopping (2) Search Engine Rankings (2) social media marketing (2) telemarketing (2) Telemarketing News (2) Top Web Sites (2) Web Marketing Statistics (2) 2008 Holiday Online Sales (1) About posting your press release on this site (1) ACMA NEWS (1) acquisition (1) advertising (1) alternative payment platform (1) American Catalog Mailers Association (1) appearance (1) Article Contribution (1) Better on-line marketing (1) business (1) Archives 2009 June May April March February January 2008 December November September August July June May April March DM to account for 53% of US ad spend in 2009 12/31/2008 4:54:05 PM According to the Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1% of all ad expenditures in the US. These advertising expenditures will generate approximately $2.057 trillion in total incremental US sales. In 2008, direct marketing accounted for... Read More Topics:   Direct Marketing Statistics Posted by  John Schulte View Comments - Post A Comment - Suggest a Topic - Contribute DMA Publishes 30th Edition of 'Statistical Fact Book' 3/12/2008 5:21:31 PM ‘The Definitive Source for Direct Marketing Benchmarks’ Enters Its 30th Year New York, NY, 2008 — The Direct Marketing Association (DMA) today announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information... Read More Topics:   Direct Marketing Statistics Posted by  John Schulte View Comments - Post A Comment - Suggest a Topic - Contribute   Get this widget! New Products to Sell Links Home Get Blog Widget Blog Roll - How to add your press release to this site Favorite Links - National Mail Order Association (NMOA) - Direct Marketing Seminars & Events - New Products to Sell & Wholesale Suppliers - Direct Marketing Contacts & Suppliers - Wholesale Color Printers - Marketing Demographics and Statistics RSS Feed Atom Feed