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Study Finds Nearly 40% of Consumers ‘Like’ Companies on Facebook to Show Brand Affiliation to Friends
2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT
U.S. Postal Service Products Available at Office Depot
U.S. Postal Service Seeks Reclassification of Standard Parcels
Don't Get Robbed Again
Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage
PayPal Seen as More Secure than Credit Cards for Online Shopping, says Auriemma Consulting Group
Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago
Consumers Pushing Companies into Social Media
Postal Service Ends Third Quarter with $3.5 Billion Loss
Free Shipping a Must for Small Business Online Purchases
Urgent Call to Action Concerning Your Next Postal Rate Hike
New IAB Research Confirms Digital’s Place in Optimal Marketing Mix
Growth Ahead for Worldwide Online Advertising Spending
Measurement and Accountability Are More Important Than Ever for Marketers
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A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business
Marketers: Consider How Products Will Play a “Necessary” Role in Moms’ Lives in Order to Drive Holiday Sales
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February 2010 - 34 posts found    <<  <  1 2 >  >>  
 

2010 National Postal Forum Set for April 11-14 in Nashville

WASHINGTON — Connect. Learn. Deliver.

This April, more than 4,000 mailing industry professionals will attend the National Postal Forum (NPF), the industry’s premier event and tradeshow, in Nashville, Tenn. and gain cutting-edge strategies and techniques for helping their organizations thrive in today’s marketplace.

Since 1968, the National Postal Forum has provided business... Read More
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Direct Marketing Business Network

Radio, TV, Print Budgets Slashed as Marketers Look Online to Build Brand Reputation

Research Finds Marketers Increasing Spending on Mobile, Email, Search, Social Marketing

INDIANAPOLIS--Increasing investment in social media, mobile marketing, email marketing and search will fuel a 17 percent surge in digital marketing spending this year, as marketers migrate budgets from television, print and radio.

Featured in Marketing Budgets 2010: Effectiveness,... Read More
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Merkle Releases ‘View from the Social Inbox’ Consumer Email and Social Networking Trends Report

COLUMBIA, Md.--Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced the release of its “View from the Social Inbox,” a new 10-page report reflecting consumer attitudes toward and usage of online social media and related email use. Like Merkle’s longstanding, annual “View from the Inbox”... Read More
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Retailers Missing the Mark with Product Recommendations

Annual ChoiceStream Survey Reports 31% More Shoppers Receive Poor Quality Recommendations on e-Commerce Sites; Quality Varies Widely Between Retail Categories

CAMBRIDGE, Mass.--ChoiceStream, the premier recommendations service provider for the world’s largest brands including Tesco, Zappos.com, Borders, Blockbuster, Ticketmaster and AT&T, today announced Part 2 of the... Read More
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Reprise Media Announces 6th Annual Super Bowl Search Marketing Scorecard

The Industry’s Longest Standing Study of Advertiser Integration Predicts An MVP-Caliber Performance for Brands In Social Media

NEW YORK-- Reprise Media, an award-winning search and social media marketing agency, will release its sixth annual Super Bowl Search Marketing Scorecard on February 8th, 2009. The Search Marketing Scorecard ranks Super Bowl advertisers based on the... Read More
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DMA Releases 2010 Statistical Fact Book

Report Shows the Range of Products Purchased Through Mobile Phones

New York, NY, — The Direct Marketing Association (DMA) today released the 2010 Edition of its Statistical Fact Book. Now in its 32nd year of publication “The Definitive Source for Direct Marketing Benchmarks” continues to adapt with the ever-changing business landscape, replacing and updating information as... Read More
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VibrantNation.com Research Shows Boomer Women Are Travel Industry’s Most Valuable Consumers: They Plan More, Spend More and Learn More

New Survey Indicates That Women 50+ Are Active Learners and Adventurous Travelers

LOUISVILLE, Ky.-- VibrantNation.com, the leading online community for smart, successful women over 50, will unveil this week the results of its recent travel survey about the growing power of the Boomer Woman consumer. These insights will be shared at the 24th Annual Educational Travel... Read More
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Malware and Spam Rise 70% on Social Networks, Security Report Reveals

Corporate Security at Risk from Social Networks Claim Three Out of Four Businesses

BOSTON-- A report published today by IT security and data protectionfirm Sophos has revealed an alarming rise in attacks on users of socialnetworks, such as Facebook and Twitter, by cybercriminals.

Sophos’s “Social Security” investigation reveals that criminals haveincreasingly focused attacks... Read More
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Credit Card Direct Mail Back on the Rise

Card issuers increase direct marketing as economy levels out

CHICAGO--It wasn’t just holiday cards and catalogs filling your mailbox last month. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in Q4 2009—for the first time in three years—credit card direct mail volume increased from the previous quarter.

“In this... Read More
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Shopping on Mobile Sites Has Long Way to Go Says Retail Study from Keynote

-- Best Buy, Sears, Barnes & Noble Rank Number 1, 2 and 3 in Home Page Performance

-- Walmart, Best Buy and Amazon Rank Number 1, 2 and 3 in Search Results Performance

-- Foot Locker, Barnes & Noble and Best Buy Rank Number 1, 2 and 3 in Product Information Performance

SAN MATEO, Calif.--Keynote Competitive Research, the industry analysis group of Keynote Systems... Read More
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2010 U.S. Virtual Goods Market to Surpass $1.6 Billion, Social Gaming to Contribute $835 Million, Concludes Research Firm Inside Network

SAN FRANCISCO-- A new report released today by research firm Inside Network concludes that the total US market size for virtual goods will reach $1.6 billion in 2010, with social gaming contributing $835 million of that total. The report, "Inside Virtual Goods: The Future of Social Gaming" is the latest in-depth study in the Inside Virtual Goods series,... Read More
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Rubylane.com #1 in Auction Bytes 2010 Seller’s Choice Marketplace Ratings

SAN FRANCISCO--Auctionbytes.com, an independent trade publication for online merchants, released its 2010 Seller’s Choice Marketplace Ratings this week - ranking online antiques, vintage collectibles and jewelry mall, Rubylane.com as the number one ranked online marketplace.

Over 1,400 online sellers were asked to rate 15 ecommerce sites including eBay, Amazon, Bonanzle,... Read More
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New Online Shopping Data Shows 23 Percent of Consumers Will Shop Online for Valentine’s Day

According to the eBillme Online Spending Index, 9 Percent of Consumers Will Spend More Online Than Last Year and 57 Percent Plan to Purchase Something Other Than Flowers or Chocolates

RYE BROOK, N.Y.--Twenty-three percent of consumers plan to shop online for Valentine’s Day gifts, with 9 percent indicating they will spend more money online compared to last year. This... Read More
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Postal Service Updates Consolidation Initiative -- No final decisions have been made

WASHINGTON - The U.S. Postal Service today filed an update with the Postal Regulatory Commission (PRC) indicating that 162 offices remain under review for possible consolidation under the station and branch consolidation initiative. That is six fewer from the last update in December. No final decisions have been made regarding specific office consolidations.

Today's filing... Read More
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February 2010 - 34 posts found    <<  <  1 2 >  >>  
 

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