March 2009 - 25 posts found << < 1 2 > >>
|
Mintel Comperemedia: Banks cross-sell more products to existing customers through direct marketing |
| 3/28/2009 8:07:00 AM |
| CHICAGO--New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% (from 2007). Over the same time period, marketing... Read More |
|
|
|
|
|
|
|
|
|
Mobile Internet Becoming A Daily Activity For Many |
| 3/25/2009 2:33:54 PM |
Number of people accessing news and information on their mobile device more than doubles in a year.
Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of... Read More |
|
|
|
|
|
|
|
|
|
|
Women Business Owners Seek Policy Solutions to Current Economic Challenges |
| 3/25/2009 2:01:19 PM |
New National Women’s Business Council Report Outlines Policy Priorities of Town Hall Meeting Participants
Washington, DC – A new report released this month by the National Women’s Business Council (NWBC) outlines current policy priorities of women business owners. The report, Current Priorities and Challenges of Women Business Owners, features key policy recommendations of... Read More |
|
|
|
|
|
|
|
|
|
|
Hispanics Rush to Get Online with Cell Phones |
| 3/25/2009 1:35:45 PM |
New Mintel report shows online Hispanics adopting new Internet technologies fastest
Chicago —As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online... Read More |
|
|
|
|
|
|
| |
|
|
U.S. Postal Service Details Economic Viability Strategy Postmaster General Testifies on Capitol Hill, Urges Congress to Act |
| 3/25/2009 1:33:21 PM |
WASHINGTON – The U.S. Postal Service today presented to Congress a comprehensive strategy for ensuring its long-term viability, despite recent sharp declines in mail volume caused by the current economic environment
Postmaster General John E. Potter, in testimony before the House Subcommittee on Federal Workforce, Postal Service and the District of Columbia, additionally... Read More |
|
|
|
|
|
|
| |
|
|
SURVEY FINDS RETAILERS MISSED OUT ON $21 BILLION IN SALES IN 2008 DUE TO ONLINE SHOPPING FEARS |
| 3/18/2009 7:30:25 AM |
Retailers Must Address Consumer Concerns: Only 45 percent of Consumers are Satisfied with the Online Shopping Experience; ID Theft Victims Alter Shopping Habits
The impact of identity theft and a fear of online shopping caused retailers to miss out on $21 billion in online sales in 2008, according to new study released today by Javelin Strategy & Research... Read More |
|
|
|
|
|
|
| |
|
|
Users Paid to Receive Direct Mail Through Incentive-Based Social Network |
| 3/18/2009 7:27:32 AM |
PeopleString, Incentive-Based Social Network, Launched By BigString Corp
RED BANK, N.J.-- An incentive-based social network that pays users to receive regular direct mail as well as for performing a host of internet activities has been launched by BigString Corporation (OTCBB:BSGC). Called PeopleString (www.PeopleString.com), it generates revenue for users through an opt-in... Read More |
|
|
|
|
|
|
| |
|
|
Marketing Expert Creates Concept to Get Cars Selling |
| 3/10/2009 7:38:41 AM |
Colorado auto dealer manages to boost sales despite sagging economy. Can it work anywhere?
The excitement of the "Hollywood Game Show" and charity auction drew big crowds and coverage from a local TV station.
Chicago, Ill. -- It's the type of sales success any auto dealership would love to have especially these days. A concept created by a marketing expert managed... Read More |
|
|
|
|
|
|
| |
|
|
Company Develops Direct Mailer That Doesn't Get Thrown Away; New Postcard Design Makes Messages Stick |
| 3/10/2009 7:26:58 AM |
While 97% of people are taking their direct mail and tossing it in the trash one printing company has developed a postcard that people actually want to keep. Wall Printing has combined a pop up and a postcard. The original intent was to make a postcard that attracted attention, but users quickly discovered something even more powerful
High Point, NC -- While 97% of people... Read More |
|
|
|
|
|
|
| |
|
|
EPSILON STUDY SHOWS ‘HEALTHY’ RESPONSE TO EMAIL FROM PHARMACEUTICAL COMPANIES |
| 3/9/2009 12:58:05 PM |
42% of National Survey Respondents Say Receipt of Email Positively Influences Offline Activities Such as Taking Meds Properly and Filling Prescriptions
DALLAS – The receipt of permission-based email from a pharmaceutical company helps consumers become better patients and makes them more loyal to the senders’ products or brand, according to the latest research from Epsilon.
In... Read More |
|
|
|
|
|
|
| |
|
|
SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL, NIELSEN REPORTS |
| 3/9/2009 12:42:45 PM |
“Time Spent” on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time
New York, NY –Now visited by over two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal... Read More |
|
|
|
|
|
|
| |
|
|
THE JOURNAL OF INTEGRATED MARKETING COMMUNICATIONS – CALL FOR AUTHORS FOR 20TH ANNIVERSARY EDITION |
| 3/9/2009 12:30:54 PM |
The Journal of Integrated Marketing Communications (JIMC) is calling out for marketing professionals to submit articles for its 20th Anniversary Edition.
Chicago – In 2010, the JIMC will celebrate its 20th year of provoking thought and exploring insight into the changing face of marketing communications. Distributed to more than 3,000 marketing industry professionals in more... Read More |
|
|
|
|
|
|
| |
|
|
EPSILON RESEARCH SHOWS EMAIL CAMPAIGNS POSITIVELY INFLUENCE CONSUMER PACKAGED GOODS PURCHASES, PERCEPTIONS |
| 3/9/2009 12:18:46 PM |
62% of National Survey Respondents Say Email Has a Direct Impact on Offline CPG Activities Such As Purchasing Decisions
DALLAS – The receipt of permission-based email from a consumer packaged goods company positively influences consumers’ offline purchasing decisions, enhances the company’s reputation and generates loyalty to its brands, according to the latest research... Read More |
|
|
|
|
|
|
| |
|
|
New Start-up Helps Professionals Generate Business from Social Media |
| 3/7/2009 8:18:52 AM |
Ann Arbor, MI – “The key to leveraging social media for business is to use it as a platform to provide your network with valuable, timely and relevant information,” said Gibran Nicholas, Chairman of Published Daily, a new startup tech company whose aim is to help professionals generate more referral business. “In this age of social media and information overload, people... Read More |
|
|
|
|
|
|
| |
|
|
5 Address Management Rules to Going Green in 2009 |
| 3/6/2009 10:52:24 AM |
By Greg Brown, Marketing Director at Melissa Data
Is your company resolving to go green in 2009? Whether you use your customer database for direct marketing, transactional mailings or provide mailing services for your clients, eliminating unnecessary mailings—will have an impact on your bottom line and the environment!
Over eight million tons of trees are consumed each year... Read More |
|
|
|
|
|
|
| |
|
|
Fitting Into the News -- How to Get Positive Ink in Newspapers and Magazines |
| 3/4/2009 5:41:35 PM |
“It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.”
-- Jerry Seinfeld
In the PR business, one thing to always remember is that the task of executing good campaigns for our clients isn’t nearly as challenging as the task of a newspaper or magazine editor.
While PR professionals follow the news trends, editors have... Read More |
|
|
|
|
|
|
| |
|
|
Business Spending on Information and Communication Technology Infrastructure Reaches $264 Billion in 2007 |
| 3/4/2009 5:34:24 PM |
U.S. businesses spent $264.2 billion on information and communication technology (ICT) equipment and computer software in 2007, a 4.4 percent increase over 2006, according to the U.S. Census Bureau.
Each year, the Census Bureau publishes sector-level data from its Information and Communication Technology Survey for noncapitalized and capitalized spending as a supplement to... Read More |
|
|
|
|
|
|
| |
|
|
DUKKY GUARANTEES 8% RESPONSE RATE, OFFERS MONEY BACK GUARANTEE |
| 3/4/2009 5:15:39 PM |
Direct Response Start-up to Launch Beta Site for Automated Pay-Per-Placement Program
NEW ORLEANS, LA – Dukky, a direct marketing agency specializing in the creation of trackable gift card campaigns that focus on customer acquisition and purchase activation, announced today that it will be offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in... Read More |
|
|
|
|
|
|
| |
|
|
YouTube Surpasses 100 Million U.S. Viewers for the First Time |
| 3/4/2009 5:13:18 PM |
Americans’ Time Spent Viewing Jumps 15 Percent versus Previous Month
RESTON, VA, – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube... Read More |
|
|
|
|
|
|
| |
|
|
Summit Sets Course for Growth in Women’s Business Ownership |
| 3/2/2009 11:40:32 AM |
Policy and thought leaders convene, set economic agenda for women’s entrepreneurship
Washington, DC –The National Women’s Business Council (NWBC) and the U.S. Small Business Administration (SBA) today hosted a summit of policymakers, economists, and women’s business community leaders in Washington, DC. The 2009 Women’s Business Summit, The Economy Through a Different Lens,... Read More |
|
|
|
|
|
|
| |
|
|
March 2009 - 25 posts found << < 1 2 > >>
|
