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Summer Mail Sale Returns Customer Loyalty to Be Rewarded Again in 2010
Delivering Trust, Delivering Justice -- USPS and U.S. Postal Inspection Service To Mark National Consumer Protection Week March 7-13
American Catalog Mailers Association’s National Catalog Forum
New Survey Finds American Advertisers Acknowledge Hispanics' Impact on U.S. Culture but Half Don't Market to Nation's Largest Minority
Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume Seeks Flexibility on Operations, Delivery; Possible 2011 Price Increase
ACMA Group Marches on Washington
Seventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders, Study Finds
Consumer “New Frugality” May Be an Enduring Feature of Post-Recession Economy, Finds Booz & Company Survey
Mercury Media Releases “The Power of Television”
USPS Telegraphs Expected Standard Mail Incentive Plan for 2010
First-of-its-kind research: Facebook fan pages are effective marketing tool
The Knot Unveils 2009 Real Weddings Survey Results
CIT Study Finds U.S. Small Businesses Intend to Use Lessons Learned from Economic Downturn to Grow Revenues in 2010
PS Real Estate Group Licenses Maponics Neighborhood and ZIP Code Boundary Data for its Platforms
Customer Satisfaction with E-Commerce Rebounds, According to American Customer Satisfaction Index
Changing Models: A Global Perspective on Paying for Content Online
Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010
Recycling in Post Offices Expanding
Study Finds 64.9% of B2B Marketers Cannot Track ROI
MediaVest-TRA Studies Reveal Targeting Brand Purchaser Segments Results in ROI Lifts
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The Netherlands: Total Homeshopping sales in all channels reached over 8 billion USD in 2008

According to a recently released study by market research agency Blauw Research, the Dutch homeshopping sector realised in 2008 a total sales in all channels of $ 8,03 billion ($ 490 per capita). This means an increase of 14.3% against 2007. Most of these sales were generated by the online segment: $ 7,13 billion ($ 430 per capita).
The increase of 14.3% of the... Read More
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E-commerce booming in China

With the outbreak of the international financial crisis, many enterprises were in preparation for a "winter economy". However, in contrast E-commerce is presenting a booming prospect: In 2008, the total amount of China's E-commerce transactions exceeded 3 trillion yuan ($430 billion) increasing more than 40% year-on-year. In the third quarter of last year,... Read More
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EU Study: Confidence in the Information Society

The EU Commission commissioned a study “Confidence in the Information Society”, which was carried out by the Hungarian Gallup Organization and published last May. Based on this study the EU Commision launched the eyouguide (see earlier post). Hereunder a summary of the results:

Some Internet users in the EU have a perception of security that makes them confident that... Read More
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The Facts of the Value Chain - a European study on paper used for Direct Mail

"Reducing emissions is the responsibility of all commercial and industrial sectors. It is important that the postal sector continues to support a better and cleaner world while still delivering people's mail and helping business along."
These were the opening remarks of Ingemar Persson, Secretary General of PostEurop (association of 48 European public postal... Read More
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Consumer Rights: EU Commission wants consumers to surf the web without borders

The European Commission recently launched the eYouGuide, a new online tool giving practical advice on the "digital rights" consumers have under EU law. This guide, which responds to a call from the European Parliament in 2007, addresses consumer issues like the rights towards your broadband provider, shopping on the web, downloading music and protecting your... Read More
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DM Study in Spain

CORREOS, the Spanish postal operator, has recently commissioned the first Global Study on Direct and Interactive Marketing.

Here are some of its conclusions about the Spanish market:
- DM represents 38% of the investments of companies in advertising and communications.
- Companies use DM because of its effectiveness and fast implementation, as well as its customization... Read More
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