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2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT
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Don't Get Robbed Again
Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage
PayPal Seen as More Secure than Credit Cards for Online Shopping, says Auriemma Consulting Group
Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago
Consumers Pushing Companies into Social Media
Postal Service Ends Third Quarter with $3.5 Billion Loss
Free Shipping a Must for Small Business Online Purchases
Urgent Call to Action Concerning Your Next Postal Rate Hike
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Growth Ahead for Worldwide Online Advertising Spending
Measurement and Accountability Are More Important Than Ever for Marketers
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January 2009 - 32 posts found    <<  <  1 2 >  >>  
 

Small Business Gains When The Regulatory Flexibility Act Is Followed

Oversight Of RFA Saves Small Business $10.7 Billion in FY 2008

WASHINGTON, D.C. – The Office of Advocacy of the U.S. Small Business Administration saved American small businesses $10.7 billion in foregone regulatory costs in fiscal year 2008, by helping federal agencies comply with the Regulatory Flexibility Act. The RFA requires agencies to analyze the economic impact of... Read More
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Direct Marketing Business Network

Epsilon Survey: Nearly 40% of Chief Marketing Officers at Leading U.S. Brands Unsatisfied with Quality of New-Hire Talent Pool

Ad Agencies Rarely Exceed CMO Expectations on Price and Return On Investment

Strategy and Planning Is Task Least Likely To Be Outsourced

Dallas (January, 2009) – Chief Marketing Officers at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very unsatisfied with the... Read More
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Datran Media Announces Third Annual Marketing Survey Results

Marketers Share Perspectives and Plans for the Year Ahead and Beyond

NEW YORK, NY--(Marketwire - January, 2009) - Datran Media,an industry-leading digital marketing technology company, todayreleased the results of its third annual survey of online marketingprofessionals. Conducted in December 2008, the survey reached over3,000 marketing executives across Fortune 500 brands,... Read More

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What is the value of being approachable? Priceless

What would happen if you wore a nametag all the time? Would people be friendlier? Would people say hello? Or would people stare at you with confused looks on their faces while ridiculing you and assume you were a complete idiot?

The answer is, yes. All the above and more.

And if you want to be approachable, your luck with people and the opportunities that come your way will... Read More
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WikiAnswers.com Ranked Fastest Growing U.S. Domain in 2008

NEW YORK--(BUSINESS WIRE)--Answers Corporation (NASDAQ: ANSW), creators of the leading answer engine offering Answers.com® and WikiAnswers.com™, announced today that according to analysis using comScore data (comScore, US Top 200 Web Domains Report, December 2007 vs. December 2008, ranked by % change), WikiAnswers’ unique monthly visitor count in the U.S. grew 154%, to... Read More
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Direct Marketing Hiring Outlook Reflects Economic Landscape

Owatonna, MN - Direct marketers may expect more layoffs, hiring freezes and cutbacks in hiring until at least Spring, according to the first 2009 Employment Outlook Report, based on findings from a recent study conducted jointly by the Direct Marketing Association and Bernhart Associates Executive Search, LLC.

"Each of our key employment indicators are at all-time... Read More
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Increased Spam and Phishing Attacks Tops List of Email Marketer Challenges for 2009 – Even More than the Economy

Restoring Trust to Email Will Allay the Majority of Email Marketers’ Future Concerns

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer’s concerns for 2009, this according to a recent Goodmail-sponsored survey conducted by JupiterResearch.

The survey asked 202 email... Read More
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Consumer Confidence Continues Downward Slide in January, According to Latest CEA-CNET Indexes

Consumer Confidence in Consumer Electronics Gradually Declines

ARLINGTON, Va.--(BUSINESS WIRE)--Consumer confidence in the overall economy continues to slide downward in January, according to figures released today by the Consumer Electronics Association (CEA)® and CNET (www.CNET.com). The CEA-CNET Indexes also show consumers are less likely to spend money on consumer... Read More
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How do you persuade someone to do something for you or someone else?

Or consider your point of view, whether in your personal or business life? Persuasion is both an art form and a science, but some people are better than others at practicing it.

James Borg, a work psychologist and business consultant in the areas of interpersonal skills and management is the author of Persuasion: The Art of Influencing People (FT Press, ISBN-13:... Read More
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Embracing the Text Message: A Must for Marketers & Businesses in '09

According to an October 2008 survey by eROI, as quoted in eMarketer, “More than 6 out of 10 US high school and college students surveyed ‘never’ or ‘hardly ever’ read marketing e-mails,” and “the majority of respondents said companies were not effectively speaking to them personally through e-mail.”

A new tool has therefore emerged to succeed mass email as the primary tool... Read More
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News from the American Catalog Mailers Association (ACMA)

USPS FY 2008 Volumes Sharply Lower Everywhere: The USPS lost 9 billion pieces of system volume last year. Unusually, declines occurred across every category of mail for the fiscal year ended September 30, 2008, driven largely by the macro-economic environment that compounded the longer term migration of First Class to electronic media noted for the past decade.

What to... Read More
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Priority Mail Flat-Rate Shipping: A Super Option for Football Fans

WASHINGTON— Football fans looking to send souvenirs, special edition programs or even a pair of cleats can hand off their shipping needs to the U.S. Postal Service (USPS) for the right option play of convenience, delivery speed, package size and economical price.

Convenient Priority Mail Flat Rate Boxes and Envelopes will allow fans to ship anywhere in the country —... Read More
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U.S. Postal Service Uses Leading Technologies to Reduce, Reuse, Recycle

WASHINGTON - From server consolidation to ink cartridge recycling, the U.S. Postal Service is using leading-edge technologies to support energy conservation, recycling and waste reduction.

These initiatives also resulted in more than $2.25 million in cost avoidance last fiscal year.

"Going green isn't just good for the environment - it's good business," said George... Read More
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Job Search Ranks as Fastest Growing U.S. Online Category in 2008

As Job Losses Mount in Challenging U.S. Economy, Americans Turn to the Internet to Pursue New Opportunities

RESTON, VA, January, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of Americans’ usage of the job search category, the fastest growing content site category in 2008. The category has seen the number of... Read More
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Global Internet Audience Surpasses 1 billion Visitors, According to comScore

Asia-Pacific Region Accounts for 41 Percent of Internet Users - China Ranks as Largest Internet Population in the World

LONDON, U.K., January, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008,... Read More
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2008 Financial Services Direct Mail Volume Expected to Fall At Least 25% Behind 2007 Totals

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Organizations worldwide continue to invest in marketing without effective Measurement

Alterian Annual Survey reveals difficulties facing marketers and predicts on and offline spending patterns for 2009

CHICAGO – January 2009 -- 2009 will see companies continue to invest significantly into online marketing, although less than half (47 percent) of marketers actually use analytics to measure their campaigns. This is the key finding of the sixth Alterian (LSE:... Read More
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Epsilon Q3 2008 U.S. Email Trend Results: Email Performance Remains Stable; Click Rates Rise

Average Volume per Client up Due to Holiday Season Campaigns

Dallas, Texas – January, 2009 - Epsilon today released its Q3 2008 U.S. Email Trends and Benchmarks Results which show steady email performance as measured by deliverability and open and click rates.

The quarterly analysis is compiled from aggregate data from the more than 6.2 billion emails sent by Epsilon in... Read More
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comScore Releases December 2008 U.S. Search Engine Rankings

RESTON, VA, January, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November.

December 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in... Read More
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Customer Direct Strengthens Reach with 100 New Jobs in St. Louis

Record company growth will help region

St. Louis (January 2009)— Unemployment numbers rose to their highest level in 34 years in November 2008. Luckily, job creation is still occurring in the St. Louis region. Customer Direct recently added additional business that will enable them to add 100 customer service and technical support jobs in the next three months.

“We are... Read More
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January 2009 - 32 posts found    <<  <  1 2 >  >>  
 

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