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February 2009 - 42 posts found    <<  <  1 2 3 >  >>  
 

Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil

Searches Using Term ‘Unemployment’ in December Triples versus Year Ago

RESTON, VA, February, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool.

Searches for... Read More
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Direct Marketing Business Network

B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media

New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customer

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of... Read More

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Inbox to In-Store: Epsilon Study Shows Email Campaigns Drive Store Choice, Favorably Influence Offline Retail Shopping Behavior

56% of Shoppers More Likely to Buy from Retailer Who Sends Them Email

48% Feel More Loyal After Receipt of Store Email

DALLAS (February, 2009) – The receipt of permission-based email makes shoppers more likely to do business with a retailer, in addition to generating a more favorable opinion of the retailer and even a stronger sense of loyalty to the retailer’s brand,... Read More
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Mintel finds fewer Americans interested in going "green" during recession

Chicago (February, 2009)—The economy is starting to cast a shadow over green living's glow. According to new consumer research from Mintel (http://cp20.com/Tracking/t.c?56Iw-3BoU-9WXOx7), the number of Americans who say they almost always or regularly buy green products remains unchanged since last year, at 36%. This comes after tripling the previous year (from 12% in 2007... Read More
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Homeowners insurance direct mail increases 19% in 2008, reports Mintel Comperemedia

Chicago (February, 2009)—Insurance companies seem to have found a bright spot amid last year's dismal housing market. While overall direct mail volume plummeted from most financial services companies during 2008, mail from homeowners insurance providers rose. Mintel Comperemedia (http://cp20.com/Tracking/t.c?56fK-3BxY-9WXOx5), a service that provides direct marketing... Read More
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comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2009

Tax, Job Search and Travel Sites See Growth as New Year Begins - Facebook Breaks into Top 10 Property Ranking for the First Time

RESTON, VA, February, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for January 2009 based on data from the comScore Media... Read More
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American Teleservices Association Experiencing Continued Growth

ATA Touts Internal and External Growth Amidst Challenging Economic Environment

Indianapolis, IN – The American Teleservices Association (ATA), the world’s largest professional trade association for the contact center industry, is reporting steady growth and solid event attendance despite the country’s difficult economic atmosphere. The Association’s board members and... Read More
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Epsilon Research: 54% of Consumers Have a More Favorable Opinion of Financial Services Companies That Send Them Emails

44% Said Email from Financial Services Providers Makes Them Feel More Loyal To the Sender’s Brand

DALLAS (February, 2009) – The latest research from Epsilon reveals that financial services companies who send customers permission-based email reap dividends in the form of enhanced credibility and brand loyalty. The research showed that these campaigns significantly influence... Read More
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comScore Releases January 2009 U.S. Search Engine Rankings

RESTON, VA, February, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008.

January 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in... Read More
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75% of Retailers and 58% of Consumer Products Manufacturers Rank Consumer Centricity Among Top 3 Keys to Success

New Study from IDC Global Retail Insights, Sponsored by DemandTec and Precima Confirms Consumer Centricity is Firmly Established at Retailers and their Suppliers

SAN CARLOS, Calif. and TORONTO – February, 2009 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, and Precima, Inc., an... Read More
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How To Weather A Stormy Recession

Business Expert Reveals 7 Tips to Keeping Dry During an Economic Tsunami

Trying to get through the current recession can make people feel like a tree getting knocked around in a hurricane.

But we don’t have to be victims, according to business turn-around expert and author Suzanne Caplan, chief blogger and founder of www.womenetcetera.com, an Internet business portal and... Read More
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American Business People Unite through AAPBE

In the current economic climate, many are feeling the squeeze on resources. None more so than those in business. With lenders restricting lending, cash flow is becoming a big problem for many businesses. At times like this, cutting costs is paramount to survival. That's where Jim Straw comes in...

Jim Straw, an entrepreneur for over 50 yrs, came up with an ingenious idea.... Read More
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10 things every freelance copywriter needs to succeed.

Every week, aspiring and newbie copywriters e-mail or call me for help.

Specifically, they want me to send them some piece of paper - a form, letter, document, or contract - I use in my freelance copywriting business....

So they can model or even copy it when creating their own version.

In recent years, the 10 most... Read More

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Zero-pressure selling

HTML clipboardOne of the techniques I teach for bonding with your prospects in my Zero-Pressure Selling classes is the "3-step elevator pitch" formula.

www.zeropressureselling.com

An elevator pitch is a 60-second introduction to who you are, what you do, and why others might be interested in connecting with you.


You deliver your elevator pitch to strangers in... Read More

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EPSILON RESEARCH SHOWS STRONG LINK BETWEEN EMAIL RECEIPT AND CHOICE OF TRAVEL COMPANY

63% of Travel Email Recipients More Likely to Patronize Email Sender

DALLAS (February, 2009) – The receipt of permission-based email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty to its brand, according to the latest Epsilon research.

By the... Read More
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U.S. Retail E-Commerce Declines 3 Percent in Q4 2008 versus Year Ago but Sales for Full Year Grew By 6 Percent

comScore Chairman Gian Fulgoni to Present Update on E-Commerce Trends through January 2009 in Upcoming Webinar

RESTON, VA, February, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2008 retail e-commerce sales estimates, which showed that online retail spending declined 3 percent versus year ago, the first recorded... Read More
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Exports are a Bright Spot in Economic Downturn Report Documents Small Firms' Role in Economy

WASHINGTON, D.C. - A better market for U.S. exports was the highlight of the fading economy of 2007, according to The Small Business Economy report released today by the U.S. Small Business Administration's Office of Advocacy. Small businesses, like other firms, faced growing challenges, as housing starts fell and energy prices increased.

A year that showed strong growth in... Read More
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Epsilon Survey Shows the Benefits of Permission-based Email Marketing Transcend the E-Commerce World

57% of Consumers Feel More Positive About Companies Who Send Them Emails

40% of Consumers Say Email Increases the Likelihood of Future Purchases


DALLAS (February, 2009) -- The benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar... Read More
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MAILING & FULFILLMENT TO BE FEATURED AT ON DEMAND CONFERENCE & EXPOSITION

ON DEMAND Partners with The Bennett Group and the MFSA to Provide Outstanding Education and a Dynamic Pavilion

NEWTON, MA, February, 2009 –Printing businesses have learned that by incorporating mailing and fulfillment into their existing print service offerings, they can increase profitability, build more flexibility into their production schedules and compete more... Read More
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Iotum Turns Conference Call Referrals Into Cash And Launches Calliflower Affiliate Marketing Network

OTTAWA, Canada (February, 2008) -- iotum™ developers of the acclaimed Calliflower Web-based interactive conferencing service today unveiled the Calliflower Affiliate Marketing Network, featuring commission sales opportunities for Calliflower users and resellers.

With free conference calls, an innovative Web-based conference call dashboard, flat-rate pricing for unlimited... Read More
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February 2009 - 42 posts found    <<  <  1 2 3 >  >>  
 

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