December 2009 - 38 posts found << < 1 2 > >>
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Balihoo Predicts Top Local Marketing Trends for 2010 |
| 12/30/2009 8:18:17 AM |
Merging of time-tested tactics, new technology will lead Local Marketing during first year of new decade
Boise, ID December 29, 2009 -- This past year was not exactly what businesses had been hoping for -- the down economy not only took its toll nationally, but posed unexpected challenges for local marketers. Balihoo, the premier provider of Local Marketing Automation Local... Read More |
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Customer Satisfaction with E-Retail Rebounds, Sets New High for Online Holiday Shopping |
| 12/30/2009 8:04:24 AM |
Amazon Raises the Bar; Macys.com, Gap.com, Overstock.com Most Improved, According to ForeSee Results
ANN ARBOR, Mich.-- Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers. The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition) surged 7 percent to 79 on... Read More |
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New Poll: Media Landscape Shifting -- Print In Decline, Web Growing, but TV Still on Top |
| 12/30/2009 7:51:35 AM |
TALLAHASSEE, Fla. --A newly released poll conducted for Ron Sachs Communications depicts a shifting media environment with traditional print media in decline, online media growing, and with television sitting atop the media heap as Florida’s most influential news source.
The poll underscored the crisis and challenge facing Florida’s struggling newspaper industry, whose... Read More |
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Many Happy Returns with Returns@Ease Consumers and Merchants Have Options for Gift Returns |
| 12/29/2009 5:38:17 PM |
| WASHINGTON — If the shoe fits, wear it; if it doesn’t, return it with one of the package return services available from the U.S. Postal Service. Merchants, shippers and consumers looking for reliable, cost-effective solutions for returning holiday gift merchandise have several options available through Returns@Ease... Read More |
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Chocoholics unite as chocolate sales worldwide defy recession |
| 12/28/2009 4:40:46 PM |
Chicago (December, 2009)—Just in time for seasonal festivities, Mintel reports that chocolate sales around the world have busted through the recession...and likely our belts as well!
In China and the Ukraine—two countries not necessarily recognized for their rampant chocoholic populations—chocolate confectionery sales rose 18% and 12%, respectively, this year. Each country... Read More |
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DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad Expenditures Climb to Over 54% |
| 12/28/2009 2:11:30 PM |
Digital Media to Have Greater Impact on the Rebounding US Economy
The Direct Marketing Association (DMA) has released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and... Read More |
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Retail Industry Sales Will Remain Slow in 2010 Says Plunkett Research |
| 12/28/2009 1:40:22 PM |
HOUSTON--Plunkett Research, Ltd. has released their newest market research and competitive analysis report, Plunkett’s Retail Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the retail industry.
According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “Consumers are focused on saving, not shopping. This trend will be compounded by... Read More |
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comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009 |
| 12/28/2009 1:16:28 PM |
Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off
Deal-Seeking Americans Flock to Coupon and Incentive Sites
RESTON, VA, December 28, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore... Read More |
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WHAT DO SALES LETTERS NEED TODAY? |
| 12/18/2009 9:29:09 AM |
Can you tell me what year this article was written? Guess it right and John Schulte of the NMOA will give you and your company credit. Contact info below.
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Much debunking of general advertising has taken place in recent years. Now Sales Letters are in for a going-over. They are no less in need of a thorough and critical examination in the light of today's knowledge about... Read More |
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USADATA Releases Special Report: Top Five Direct Mailing List Trends For 2010 |
| 12/18/2009 9:23:50 AM |
| NEW YORK-- Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail’s "2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally, the Winterberry Group reports that direct marketing... Read More |
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Adblade Reveals 5 Deadly Sins Committed by Online Advertisers |
| 12/18/2009 9:21:21 AM |
Real Life Lessons in Maximizing Advertising ROI Online
SOMERVILLE, N.J.--Adblade, the web’s largest premium only advertising platform, serving ads on over 1000 premium portals, today released a list of 5 common but deadly mistakes committed by online advertisers. The results were compiled over the last 12 months by speaking with advertisers and by reviewing hundreds of... Read More |
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Not Every Business Needs – or Wants – a Web Site |
| 12/16/2009 4:16:59 PM |
Research Shows Key Online Tools Have Yet to be Embraced by Majority of Small Business Owners
RIVERWOODS, Ill.-- In spite of a growing interest in social networking, online transacting and using a Web page to promote their operations, the majority of small business owners still don’t consider use of the Internet as mandatory in running a small business in America today,... Read More |
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Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend More on Online Video, Social Media Marketing in 2010 |
| 12/16/2009 2:49:21 PM |
WESTERVILLE, Ohio--Small business owners are hoping to engage customers in new ways in 2010. According to Ad-ology Research, 28% of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans. Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.
Facebook was... Read More |
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Drop in Online Shopper Satisfaction Predicts Lackluster Revenue Increases, According to ForeSee Results |
| 12/16/2009 2:44:47 PM |
| ANN ARBOR, Mich.--According to ForeSee Results’ weekly benchmark of customer satisfaction with online holiday shopping, Green Monday shoppers were less satisfied this year than last, continuing a season-long trend of declining satisfaction year-over-year. Green Monday, a term coined by eBay for their biggest shopping day of the year, is... Read More |
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Postal Service Goes Mobile New features for mobile devices |
| 12/16/2009 2:32:20 PM |
WASHINGTON - It's a Post Office on your phone. Customer convenience and product access are the focus of expanding the most popular online services onto web-enabled mobile devices.
Some of the most popular functions currently available on usps.com are now available on cell phones and other mobile devices. The new features include Track & Confirm, Post Office locator, and... Read More |
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The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition |
| 12/16/2009 2:25:49 PM |
In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!
The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.
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Banking rewards a hot trend in direct mail |
| 12/16/2009 2:14:41 PM |
Chicago (December, 2009)--You get rewarded for purchasing subs, gasoline and airplane tickets, so why not get rewarded from your bank for every purchase?
Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in the first three quarters of 2009, nearly a third of checking direct mail offers (31%) promoted rewards for everyday... Read More |
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Holiday “Cyber Stretch”: Pre-Black Friday to Post-Cyber Monday Period Boosts Online Retail Sales |
| 12/16/2009 2:05:15 PM |
Performics’ ‘same store’ retail data shows YoY increases in holiday sales and conversions; making 2009 reminiscent of 2007, 2008 a ghost of shopping seasons past
CHICAGO – December, 2009 – Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe, today released aggregate data from its clients’ ‘same store’ online retail search... Read More |
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New App Lets You Track, Ship and Locate UPS |
| 12/16/2009 11:46:07 AM |
UPS today announced an industry-first application for BlackBerry® devices that not only ships and tracks packages but also finds the nearest UPS location.
Available tomorrow for free downloading at www.blackberry.com/appworld, the new UPS MobileTM App for BlackBerry enables users to track shipments, create shipments using the My UPS address book, calculate shipping rates... Read More |
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New training guide helps small businesses create successful advertising. |
| 12/15/2009 4:03:42 PM |
In an era when the talk of the town is web advertising, the fact remains that print advertising still is a powerhouse of small business promotion. So knowing how to create, or judge, a good money making advertisement is crucial to every business owner’s success.
MINNEAPOLIS, MN, December, 2009 – Small businesses cannot depend on the web alone to grow their business. Every... Read More |
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December 2009 - 38 posts found << < 1 2 > >>
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