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Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT
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A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business
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November 2008 - 28 posts found    <<  <  1 2 >  >>  
 

Modal shift in the express delivery market – a closer look

London Wednesday November 26 2008- The rising volatility of oil prices and the consequent fuel surcharges applied by integrators such as DHL, TNT, UPS and FedEx combined with the economic slowdown has led to a gradual shift in customer demand away from express and parcel delivery services via air to alternatives such as road and rail. Independent market analyst Datamonitor... Read More
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comScore Forecasts Flat Growth for 2008 Holiday E-Commerce Spending

Reports Unprecedented 4-Percent Decline During First 23 Days of November vs. Corresponding Shopping Days in 2007

RESTON, VA, November 25, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 23 days of the November – December 2008 holiday season, as well as its... Read More
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Small Business Continues To Nominate Federal Rules In Need Of Review And Reform Approaching December 31 Deadline For Nominations

WASHINGTON, D.C. – Small businesses and their representatives are continuing to nominate federal rules in need of review and reform. Nominations for the 2009 Top 10 Rules for Review and Reform are being received from across the country and a variety of industries. They are in response to the Office of Advocacy’s Regulatory Review and Reform (r3) initiative.

“Momentum is... Read More
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Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search

New consumer research from Performics analyzes shopping behavior and media consumption across seven consumer segments and nine vertical product categories

CHICAGO – November 25, 2008 – Performics (http://www.performics.com), a leading performance marketing agency, today released data illustrating purchasing behaviors, specific to search engine utilization, across seven... Read More
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Marketers Urged to Market Smarter In 2009

Alterian’s 2009 Predictions Reveal that Marketing Must Demonstrate Return on Investment to Survive the Downturn

CHICAGO –November 21, 2008 – Alterian (LSE: ALN), the leading international integrated marketing platform provider, uncovered that marketers will remain focused through the economic downturn and continue to market and promote products and services during 2009 and... Read More
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Grow Your Small Business in a Bad Economy Small Business Expert Says the Key Is the Right Staff

Corpus Christi, TX – The National Federation of Independent Businesses’ May 2008 survey paints a picture of some very stressed out small business owners. Small business’ earnings are at their lowest point since 1992 and 9 in 10 owners surveyed expect the economy to continue to decline over the next six months.

Laura Harris, a nationally renowned speaker and author of the... Read More
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KIDZ ENTERTAINMENT, INC. ANNOUNCES "MEET THE AUTHOR"

HOSTED BY BARNES & NOBLE, 1542 NORTHERN BLVD., MANHASSET, LI on November 29, 2008 from 12:00 - 1:00 pm

Join Diane Baumann-Corrado, Long Island native author, songwriter, vocalist and radio personality on November 29th at Noon to discuss her children’s picture books "Show Dog" and "I Wanna Be Purr-fect(Show Cat)". "Show Dog" won the best... Read More
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HOLIDAY SHOPPERS CONTINUE TO SHIFT PURCHASES ONLINE FOR CONVENIENCE, BUT COMPETITIVE PRICING MORE IMPORTANT THIS YEAR THAN LAST, ACCORDING TO NIELSEN ONLINE

More Consumers Plan to Shop for Toys & Video Games and Books

New York, NY – November 19, 2008 – Nielsen Online, a service of the Nielsen Company, today announced that consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price among the primary reasons for shopping on the Web. With the current economic... Read More
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HOLIDAY SHOPPERS CONTINUE TO SHIFT PURCHASES ONLINE FOR CONVENIENCE, BUT COMPETITIVE PRICING MORE IMPORTANT THIS YEAR THAN LAST, ACCORDING TO NIELSEN ONLINE

More Consumers Plan to Shop for Toys & Video Games and Books

New York, NY – November 19, 2008 – Nielsen Online, a service of the Nielsen Company, today announced that consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price among the primary reasons for shopping on the Web. With the current economic... Read More
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OFFICE ELVES -- Survey Reveals Unusual Gifts Exchanged on the Job

MENLO PARK, CA -- Santa’s not the only one delivering presents this holiday season. Nearly eight out of 10 (79 percent) marketing and advertising executives polled said some form of gift giving occurs in their offices. And creative folks may give the man in red a run for his money when it comes to being innovative. When asked to name the most unusual or unique gifts... Read More
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Figi's, a Charming Shoppes Brand, Increases Conversion Rate 119% With MyBuys

Food and Specialty Gifts Leader Launches With Personalized Product Recommendation Leader in Time to Boost Holiday Sales

REDWOOD CITY, CA--(Marketwire - November 18, 2008) - MyBuys, the leading provider of personalized product recommendations, today announced that Figi's Gifts in Good Taste, a Charming Shoppes Brand, and a leader in mail-order food and specialty gifts, has... Read More
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Cole Information Releases New Internet-Based List Generator for Small to Medium Businesses

Easy-To-Use Online Solution Lets Users Produce Profitable Prospect Lists In Minutes.

LINCOLN, Neb.--(BUSINESS WIRE)--Cole Information, Inc. announces the launch of its newest online prospecting tool – ColeLists.com – designed specifically to enhance the direct marketing needs of small to medium businesses. The product, accessed at ColeLists.com, incorporates onscreen... Read More
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Great American Small Business Challenge

The Great American Small Business Challenge is a new, national non-profit event, co-sponsored by over 25 SBA funded Small Business Development Centers. The Challenge has been created to help small business owners develop the essential leadership skills they need to cope with the current economic crisis. All Challenge participants receive free access to valuable... Read More
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Ad Council to Utilize Backchannelmedia TV-to-Internet Click Through

Interactive broadcast TV technology to be utilized in Obesity Prevention, Inspiring Innovation, Adoption and Autism Awareness PSA campaigns

BOSTON, Mass. November 18, 2008 – Backchannelmedia today announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the... Read More
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U.S. Retail E-Commerce Growth Slows to 1 Percent in October as Concerns about Inflation, Jobs and the Financial Markets Cause Consumers to Curb Spending

October Represents Softest Year-Over-Year Online Spending Growth on Record

RESTON, VA, November 18, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly retail e-commerce sales estimates, which showed that online spending in October 2008 grew by only 1 percent over October 2007, the lowest monthly growth rate since... Read More
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A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business

As the economy settles into what will most likely be a prolonged slowdown, many small business owners are tightening their spending. If your marketing budget is first on your chopping block, authors Michael Masterson and MaryEllen Tribby say, Not so fast! Now’s the time to step up your marketing efforts—not pull them back.

New York, NY —The land of opportunity seems pretty,... Read More
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Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers

RESTON, VA, November 17, 2008
– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries... Read More
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U.S. Postal Service Delivers on Consumer Reports Next-Day Mail Challenge - U.S.P.S. next-day rates much cheaper than competitors FedEx and UPS.

YONKERS, N.Y., Oct. 30 /PRNewswire-USNewswire/ -- As shoppers gear up
for this holiday season one thing is for certain: No one wants to dish out
more cash to ship gifts to family and friends. In a recent study, Consumer
Reports found that although all three shippers delivered next-day as
promised, the U.S. Postal Service prices were as much as 281 percent
cheaper than FedEx and... Read More
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U.S. Postal Service to Change Shipping Prices in January New Annual January Price Change Consistent with Industry Practices

WASHINGTON, DC — Pricing for shipping services will change on Sunday, Jan. 18, the Postal Service announced today following a vote by its Board of Governors.

“The move to annual January price changes for shipping services products is consistent with industry-wide practice, and provides a clear picture of the competitive, affordable prices the Postal Service offers,” said... Read More
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Economy-Driven Mail Volume Decline Contributes to Postal Service $2.8 Billion Year-End Loss For 2008 - Marked by Record On-Time Mail Delivery

WASHINGTON, DC — The U.S. Postal Service concluded the 2008 fiscal year (Oct. 1, 2007-Sept. 30, 2008) with a net loss of $2.8 billion as the national economic slowdown lowered mail volume and as the Postal Service bore additional costs mandated by the Postal Act of 2006. The loss occurred despite more than $2 billion in cost-cutting measures that included the use of 50... Read More
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November 2008 - 28 posts found    <<  <  1 2 >  >>  
 

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