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Postal Service Moves to Improve Address Quality for Mailing Industry New Data File to Identify “Vacant” Addresses |
| 3/26/2008 7:31:37 AM |
| WASHINGTON, DC —Every accurate address enables the U.S. Postal Service to provide more efficient mail processing and helps mailers avoid wasted expense. In 2004, more than 9.7 billion pieces of mail were sent to undeliverable addresses of which over 600 million pieces were sent to “vacant” addresses—a house, apartment, office, or building not occupied for at least 90... Read More |
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New Direct Marketing Groups Launched Nationwide by National Mail Order Association (NMOA) using Facebook as Initial Connecting Point. |
| 3/21/2008 8:13:14 PM |
“Online Social Networking is all the rage, but business does not live by the net alone, face-to-face networking is still vital to business and career success, these new networking groups combine the old with the new for super networking.” says NMOA president John Schulte.
MINNEAPOLIS, MN, March, 2008 – In an effort to start connecting everyone involved in direct marketing... Read More |
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Infusion Software Launches Online Contest to Help Small Businesses Double Sales |
| 3/21/2008 2:57:00 PM |
Open competition invites small business owners to reveal their inspiration from Infusion Software’s new “The Edge of Success” eBook
PHOENIX, AZ (March, 2008)—To mark the introduction of its first eBook, Infusion Software, the leading provider of CRM software for small businesses, today announced the launch of a contest to find the most inspired small business. The contest... Read More |
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Express Gifts for Easter Delivery -- Sending Gifts by Express Mail Ensures On-Time Arrival |
| 3/19/2008 4:55:35 PM |
| WASHINGTON, DC — The U.S. Postal Service is ready to help family and friends separated by distance this Easter season. Gifts can be sent as late as Saturday, March 22, for delivery on Easter Sunday by the Postal Service, the only shipping service that delivers on Sundays. Express Mail, the Postal Service’s premier package service, provides overnight delivery to most... Read More |
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Free Recycling Through the Mail -- U.S. Postal Service Starts Service in 1,500 Post Offices |
| 3/19/2008 1:24:16 PM |
WASHINGTON, DC — Free and green. Those are the goals of a pilot program launched today by the U.S. Postal Service that allows customers to recycle small electronics and inkjet cartridges by mailing them free of charge.
The “Mail Back” program helps consumers make more environmentally friendly choices, making it easier for customers to discard used or obsolete small... Read More |
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Americans Go Three Shades Greener in 16 Months--Consumer survey finds more people regularly purchasing green products |
| 3/18/2008 2:14:57 PM |
| Chicago (March 2008) -- Driven by increased environmental awareness, Americans are quickly moving to the greener end of the spectrum. Latest findings from Mintel, a leading market research company, reveal that over one-third of adults (36%) claim to "regularly" buy green products. Just 16 months ago, only 12% said they "regularly" purchased green... Read More |
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ACMA joins Association for Postal Commerce; Catalog Industry Voice in the National Postal Policy Debate |
| 3/18/2008 1:31:50 PM |
Washington, DC—Hamilton Davison, Executive Director of the American Catalog Mailers Association (ACMA) announced the newly formed catalog organization was joining the Association for Postal Commerce (PostCom) and taking a seat on the PostCom Board of Directors. “This is a wonderful opportunity to have the catalog voice better represented in the... Read More |
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Kingsbridge 'Green'-Targeted Consumer Mailing Lists Created Especially for the Businesses Nationwide Marketing Eco-Friendly Products and Services |
| 3/12/2008 5:41:08 PM |
CALABASAS, CA--March, 2008) - Kingsbridge Marketing Partners, serving direct marketers as an industry-leading list provider, has completed creation of the direct marketing industry's most comprehensive mailing list of environment-conscious consumers.
The Kingsbridge "Green" mail list database contains a universe of more than one million names of consumers who make... Read More |
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The Dirt on Direct Mail: Marketers Boost Revenues and Cut Costs While Reducing Environmental Waste |
| 3/12/2008 5:38:13 PM |
| BOSTON, MA--March, 2008) - In the new benchmark report, "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste," the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that companies are facing ever-growing concerns from consumers and others about the environmental impact of their direct mail solicitations. In fact, 40% of companies surveyed... Read More |
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DMA Publishes 30th Edition of 'Statistical Fact Book' |
| 3/12/2008 5:21:31 PM |
‘The Definitive Source for Direct Marketing Benchmarks’ Enters Its 30th Year
New York, NY, 2008 — The Direct Marketing Association (DMA) today announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information... Read More |
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About posting to this site |
| 3/6/2008 8:30:23 AM |
This site has been created for the international direct marketing community to find and post news that relates of course to direct marketing and mail order selling. To our European counter parts…distance selling.
To clarify further what channels or “disciplines” we are referring to when we say direct marketing, they are: direct mail marketing, email marketing, catalog... Read More |
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