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Study Finds Nearly 40% of Consumers ‘Like’ Companies on Facebook to Show Brand Affiliation to Friends

2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media

Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability

Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals

Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability

BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT

U.S. Postal Service Products Available at Office Depot

U.S. Postal Service Seeks Reclassification of Standard Parcels

Don't Get Robbed Again

Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage

PayPal Seen as More Secure than Credit Cards for Online Shopping, says Auriemma Consulting Group

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds

comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago

Consumers Pushing Companies into Social Media

Postal Service Ends Third Quarter with $3.5 Billion Loss

Free Shipping a Must for Small Business Online Purchases

Urgent Call to Action Concerning Your Next Postal Rate Hike

New IAB Research Confirms Digital’s Place in Optimal Marketing Mix

Growth Ahead for Worldwide Online Advertising Spending

Measurement and Accountability Are More Important Than Ever for Marketers

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‘VERTIS OPTIMAL POSTAGE’ SOLUTION LAUNCHED FOR DIRECT MARKETERS

A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business

Marketers: Consider How Products Will Play a “Necessary” Role in Moms’ Lives in Order to Drive Holiday Sales

NY Marketing Veterans Launch CollegeClickTV.com

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NEW SALES STRATEGY FOR A TOUGH RETAIL ECONOMY: NATIONAL BACK CARE RETAILER LAUNCHES DIRECT RESPONSE TV CAMPAIGN

8/21/2008 12:19:08 PM

LA PALMA, CA – August 4,2008 – What does a unique, national specialty retailer do to drum up interestand sales in a slowing economy? Ifit’s Relax The Back (www.relaxtheback.com),they take their story to TVs nationwide, and devote 30 minutes to telling it.

Direct Response Television(DRTV) has been largely used to drive sales on 1 or 2 specific products.

The new “infomercial”... Read More

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DRTV, Relax The Back, direct marketing

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POSTAL SERVICE WILL BE READY FOR INTELLIGENT MAIL BARCODES IN MAY 2009 -- No pricing decisions at this time

8/11/2008 9:37:51 AM

WASHINGTON, DC — Speaking to the Mailers’ Technical Advisory Committee here today, Tom Day, Senior Vice President, Intelligent Mail and Address Quality, said the Postal Service will be ready for mail bearing Intelligent Mail barcodes next May as planned.

“We believe the benefits of an information-rich mail stream will be evident for our mailers and the entire mailing... Read More

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U.S. Postal Service News

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Postal Service Reports Third Quarter Loss as Economic Slowdown Continues to Affect Mailing Industry On-Time Mail Delivery at Record High

8/11/2008 9:36:31 AM

WASHINGTON, DC — The U.S. Postal Service ended its third fiscal year quarter (April 1 – June 30) with a greater-than-expected net loss of $1.1 billion. The national economic slowdown reduced mail volume at an accelerated pace and continued inflation in fuel prices produced rapidly escalating transportation costs. Despite these financial challenges, Postal Service employees... Read More

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The Good News & The Bad News in the Current Luxury Market --

8/11/2008 9:34:25 AM

Affluent Consumers Continue to Cut Back on Luxury Spending, but the Pace of the Decline Is Slowing at the Beginning of the Second Half of 2008

Unity Marketing's Luxury Consumption Index drops to its lowest ever at 51.0 points, but signs point to the worst being over for luxury marketers

While affluent consumers continue to conserve their cash, steer clear of stores, and hold... Read More

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Metro One Introduces Internal Do-Not-Call List Hygiene Product

8/7/2008 7:07:56 PM

Beaverton, Ore. (August 1, 2008) -- Companies and non-profit organizations engaged in telemarketing efforts now have a convenient way to cleanse their internal do-not-call lists through a new product offered by Metro One Telecommunications (Nasdaq: INFO).Metro One’s Internal Do Not Call (IDNC) Cleanse™ product helps telemarketers by identifying numbers in their internal... Read More

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do-not-call, list hygiene, database, direct marketing, telemarketing, lists

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