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NEW SALES STRATEGY FOR A TOUGH RETAIL ECONOMY: NATIONAL BACK CARE RETAILER LAUNCHES DIRECT RESPONSE TV CAMPAIGN
8/21/2008 12:19:08 PM

LA PALMA, CA – August 4,2008 – What does a unique, national specialty retailer do to drum up interestand sales in a slowing economy? Ifit’s Relax The Back (www.relaxtheback.com),they take their story to TVs nationwide, and devote 30 minutes to telling it.

Direct Response Television(DRTV) has been largely used to drive sales on 1 or 2 specific products.

The new “infomercial”... Read More
Topics:  
DRTV, Relax The Back, direct marketing
Posted by  glesueur
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Direct Marketing Business Network

POSTAL SERVICE WILL BE READY FOR INTELLIGENT MAIL BARCODES IN MAY 2009 -- No pricing decisions at this time
8/11/2008 9:37:51 AM
WASHINGTON, DC — Speaking to the Mailers’ Technical Advisory Committee here today, Tom Day, Senior Vice President, Intelligent Mail and Address Quality, said the Postal Service will be ready for mail bearing Intelligent Mail barcodes next May as planned.

“We believe the benefits of an information-rich mail stream will be evident for our mailers and the entire mailing... Read More
Topics:  
U.S. Postal Service News
Posted by  John Schulte
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Postal Service Reports Third Quarter Loss as Economic Slowdown Continues to Affect Mailing Industry On-Time Mail Delivery at Record High
8/11/2008 9:36:31 AM
WASHINGTON, DC — The U.S. Postal Service ended its third fiscal year quarter (April 1 – June 30) with a greater-than-expected net loss of $1.1 billion. The national economic slowdown reduced mail volume at an accelerated pace and continued inflation in fuel prices produced rapidly escalating transportation costs. Despite these financial challenges, Postal Service employees... Read More
Topics:  
U.S. Postal Service News
Posted by  John Schulte
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The Good News & The Bad News in the Current Luxury Market --

8/11/2008 9:34:25 AM
Affluent Consumers Continue to Cut Back on Luxury Spending, but the Pace of the Decline Is Slowing at the Beginning of the Second Half of 2008

Unity Marketing's Luxury Consumption Index drops to its lowest ever at 51.0 points, but signs point to the worst being over for luxury marketers

While affluent consumers continue to conserve their cash, steer clear of stores, and hold... Read More
Topics:  
Luxury Market
Posted by  John Schulte
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Metro One Introduces Internal Do-Not-Call List Hygiene Product
8/7/2008 7:07:56 PM
Beaverton, Ore. (August 1, 2008) -- Companies and non-profit organizations engaged in telemarketing efforts now have a convenient way to cleanse their internal do-not-call lists through a new product offered by Metro One Telecommunications (Nasdaq: INFO).Metro One’s Internal Do Not Call (IDNC) Cleanse™ product helps telemarketers by identifying numbers in their internal... Read More
Topics:  
do-not-call, list hygiene, database, direct marketing, telemarketing, lists
Posted by  Ron Arp
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