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April 2008 - 23 posts found << < 1 2 > >>
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Go for Extreme Performance - National Postal Forum Workshops Help Businesses Find Success In Mail |
| 4/29/2008 1:46:25 PM |
WASHINGTON, DC — The 2008 National Postal Forum is going to extremes to help businesses navigate the terrain of mail more smoothly. This year’s theme is “extreme performance” and workshops will offer attendees the opportunity to hear from industry experts on proven strategies for success.
“There’s something for everyone,” said Susan Plonkey, vice president, customer... Read More |
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RESEARCH FINDINGS: Data Confirms That Multi-Touch, Multi-Media Approaches Multiply Marketing Results |
| 4/23/2008 9:10:14 AM |
"Unless you are reaching prospects with at least nine individual touches – including a minimum of two email messages – you are not generating the results you could."
In a recent study, sales and marketing services firm PointClear, LLC, offered insight into the value of multi-touch, multi-media direct marketing campaigns, based on data it collected working with... Read More |
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National Directory of Catalogs 2008 Edition Now Available |
| 4/19/2008 10:44:52 AM |
In this 18th edition, the National Directory of Catalogs features detailed information on 12,230 of the top catalogs in the U.S and Canada.
Minneapolis, MN--(Direct Marketing Newswire- April 21, 2008) – Catalog marketing beats retail marketing—again. Between 2001 and 2006 the annual compounded growth rate for catalog sales was 5.95%. Those figures show that the catalog... Read More |
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SKYROCKETING COSTS, COMPLEX CAMPAIGN EXECUTION REQUIREMENTS DRIVING DEMAND FOR POSTAL OPTIMIZATION STRATEGIES |
| 4/18/2008 4:16:48 PM |
Direct Mailers In All Verticals Calling For Comprehensive Solutions To Help Reduce Postage Expense and Improve Deliverability, Says Study From Leading Strategic Consulting Firm
NEW YORK, — High postage costs, diminished consumer response rates and increased “clutter” in the mailbox are collectively presenting direct mailers with a daunting challenge: Improve the performance... Read More |
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Looking to Hit a Moving Target? Melissa Data Announces New Movers Mailing Lists to Reach New Movers with Timely Household Offers |
| 4/17/2008 7:00:48 PM |
| RANCHO SANTA MARGARITA, CALIF. – Melissa Data, (www.melissadata.com), a developer of high-performance mailing technology solutions, is announcing the availability of a new online database for New Movers that will be demonstrated at the upcoming AIIM/ON DEMAND Conference in Boston, March 4-6. New movers, whether they’re renters or homeowners, spend more on home-related... Read More |
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DirectMail.com Adds ``Prospect Spotting'' Feature to Its GeoSelector Online List Selection and Mapping Tool |
| 4/16/2008 6:56:16 AM |
Innovative Geo-Mapping Technology Lets Marketers Plot the Households They Select for a Mailing List on an Interactive Map and Immediately See Exactly Where They Are Located, Allowing Them to Target Their Mailing Lists Much More Precisely
PRINCE FREDERICK, Md.--DirectMail.com, a leading direct mail and data services provider, has added the first-of-its-kind “prospect... Read More |
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MedTrackAlert Reveals First Measurement Tool To Predict Advertisements Most Likely To Go Viral |
| 4/15/2008 3:41:08 PM |
LOUISVILLE, Ky. – April, 2008 – As a result of a recent joint study between CNET Networks and MedTrackAlert—an award-winning online consumer media company serving almost 1 million consumers with free email and text alert healthcare news—the first measuring tool has been developed that quantifies the likelihood that an advertising message will be shared with others.
While... Read More |
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Direct Marketing Employment Indicators Weaken Further |
| 4/15/2008 2:26:48 PM |
Owatonna, MN- Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates employment survey.
"The glass is either half-empty or half-full depending on how you look at it," said Jerry Bernhart of Bernhart Associates Executive Search, LLC, which has been conducting the quarterly... Read More |
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Luxury Consumers Overwhelmingly Plan to Save or Invest --Rather than Spend -- Their Rebate Checks |
| 4/15/2008 9:46:39 AM |
A new Unity Marketing survey of affluent shoppers finds they will disappoint retailers when their tax rebates arrive
Stevens, PA April, 2008 -- If the luxury consumers are a guide, the 2008 Economic Stimulus Package rushed through Congress in order to jump start the economy will end up having little if any effect on spending, according to a new survey conducted by Unity... Read More |
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QUANTUMDIGITAL’S ONLINE DIRECT MARKETING TECHNOLOGY ENHANCING LONG & FOSTER’S DIRECT MAIL PROCESS |
| 4/12/2008 5:21:42 PM |
Largest privately owned real estate company in U.S. chooses web-to-print online portal to improve accuracy, convenience and turnaround time for agent-generated mailers
AUSTIN, TX — April, 2008 — QuantumDigital, the only complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced an expanded relationship with Long... Read More |
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GreatMailingLists.com Re-Launches Site and Adds Live Chat for User Convenience |
| 4/11/2008 7:16:43 AM |
Brookfield, CT April 11, 2008 -- DCS Marketing Solutions LLC announces the re-launch of its buy mailing lists website, greatmailinglists.com. The site enables users to purchase mailing lists and buy email leads from 34 databases ranging from Business Mailing Lists, Consumer Mailing Leads, Email Lists, Mortgage Hotline Lists, Doctors mailing lists, Dentists mailing lists,... Read More |
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GrayHair Software and UAA Clearinghouse Launch the Industry’s Most Powerful Address Hygiene Service for Direct Marketing Mailers |
| 4/10/2008 10:22:02 AM |
| MOUNT LAUREL, N.J.-- GrayHair Software, Inc. and UAA Clearinghouse today introduced the most comprehensive set of offerings for managing Address Quality and reducing Undeliverable-As-Addressed (UAA) mail. By using source data from the USPS® next-generation Intelligent Mail® Barcode with change-of-address data from publishing and telecommunications organizations,... Read More |
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More Mail for Personal Loans and Credit Lines - Lenders turn to unsecured products as housing market flounders |
| 4/10/2008 10:13:52 AM |
Chicago (April, 2008)—With the mortgage and home equity markets in crisis, many lending companies have shifted focus. No longer trying to generate business primarily through housing-related loans, Mintel Comperemedia finds lenders increasingly promoting unsecured loans and unsecured lines of credit.
In the fourth quarter of 2007, for the first time in two years, Mintel... Read More |
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Centerpoint Marketing and Peota Grafx Join Forces Under The “Centerpoint” Banner |
| 4/7/2008 2:27:32 PM |
CHICAGO, IL – Centerpoint Marketing and Peota Grafx have come together to create a new center of marketing power in the Midwest. They have functioned as sister companies in the same 32,000 square foot facility at 3310 N. Elston Avenue since September, 2000. The two entities will move forward as a single, integrated communications agency under the “Centerpoint” name.
Peota... Read More |
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POWERLINES: WORDS THAT SELL BRANDS, GRIP FANS, AND SOMETIMES CHANGE HISTORY |
| 4/7/2008 9:20:21 AM |
| “Words, when well chosen, have the power to awe, inspire, motivate, alienate, subjugate, even alter something as significant as the course of history, or as cosmically minute as the buying habits of consumers,” says Steve Cone, thirty five year marketing veteran and author of POWERLINES: Words That Sell Brands, Grip Fans, And Sometimes Change History (Bloomberg Press;... Read More |
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QuantumDigital’s Online Direct Marketing Technology Enhancing Long & Foster’s Direct Mail Process |
| 4/7/2008 8:37:17 AM |
| AUSTIN, Texas--QuantumDigital, the only complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced an expanded relationship with Long & Foster Real Estate, Inc. (L&F) – the nation’s largest privately-owned real estate company. L&F will be moving direct mail and print marketing collateral from an inside... Read More |
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In Economic Downturn, 67% Plan More Coupon Use -- Coupon Savings Can Exceed Economic Stimulus Check from Washington |
| 4/7/2008 8:19:49 AM |
58% Say They’re Attracted by Ease of Paperless Coupon
(April, 2008) – Tough times and technology advancements portend a coupon usage renaissance among U.S. shoppers, based on survey results released today by North American target marketing leader ICOM Information & Communications (ICOM).
Of the 1,529 U.S. consumers who responded to a recent ICOM survey, 67% said they are... Read More |
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U.S. Postal Service Again Honored as ‘Most Trusted’ |
| 4/7/2008 7:52:20 AM |
Ponemon Institute Asks Consumers to Rank 74 Government Agencies
WASHINGTON, DC — The premier privacy trust study in America has named the U.S. Postal Service the “Most Trusted Government Agency” for the fourth year in a row.
More than 86 percent of the 9,000 Americans surveyed by the Ponemon Institute ranked the Postal Service first among 74 agencies as the one that is best... Read More |
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Credit Card Direct Mail Volume Continues Decline into 2008 |
| 4/4/2008 1:38:37 PM |
Issuers refocus marketing strategies as economy struggles
CHICAGO--The rise of a new year did not spark a rise in credit card direct mail, according to new research from Mintel Comperemedia. In the first month of 2008, the research firm reports that the estimated number of mailings sent by credit card companies dropped another 3% (from December 2007).
Credit card direct mail... Read More |
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FOURTH ANNUAL MINNESOTA CUP SEEKS ASPIRING ENTREPRENEURS WITH “BREAKTHROUGH” BUSINESS IDEAS |
| 4/4/2008 11:41:42 AM |
Top breakthrough idea awarded $50,000 and professional services
Starting today through May 23, 2008, contest organizers are asking Minnesotans to submit their breakthrough business ideas online at www.minnesotacup.org. Due to the contest’s success, the Minnesota Cup has doubled the prize money awarded to the top three entrants, receiving $50,000, $10,000 and $5,000... Read More |
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April 2008 - 23 posts found << < 1 2 > >>
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