What is the value of being approachable? Priceless

What would happen if you wore a nametag all the time? Would people be friendlier? Would people say hello? Or would people stare at you with confused looks on their faces while ridiculing you and assume you were a complete idiot?

The answer is, yes. All the above and more.

And if you want to be approachable, your luck with people and the opportunities that come your way will dramatically increase.

All you have to do is act as if you are wearing a name tag.

Scott Ginsberg knows this works. He has now won a name tag every day for over eight years two months and counting -- more than 3,000 days in a row. He’s the world’s record holder. He’s even had his nametag tattooed on his chest.

This high energy marketing student turned entrepreneur and author of numerous books is now walking talking life changing expert on approachability and the good fortune it brings.

His newest book -- actually an innovative two books in one book published back to back inverted, captures his hard earned lessons learned on how to attract people and get more opportunities in your life.

Stick Your Self Out There (Book 1) and Get The To Come To You (Book 2)
By Scott Ginsberg
PRICE: $29.99
ISBN: 978-0-9819584-0-8
Page: 272
PUBLISHER: HELLO, my name is Scott!
Date: Feb 1, 2009

Business people in corporations, governments and organizations all over the world are well advised to take his lessons learned and incorporate them into their culture if they are to survive and thrive in a world

Ginsberg is on a global mission to teach people all about how being approachable can produce dramatic improvements in work environments, cultures, relationships between people and their customers, and in profits.

“When you wear a name tag, people know that you want them to be free to engage you in conversation. It’s an invitation that tells people ‘Approach me, introduce your self. It’s OK!’ says Scott. “That’s they way you want to be seen as a manager and that’s the way you want your people to be seen.”

“When people see you as approachable all sorts of opportunities open up.”

Here he offers some of his top lessons learned about approachability.

1.    Approachability wins business. We live in a culture of sales resistance. Consumers are skeptical and require confidence before deciding to buy. Remember: If they can't come UP to you; how will they ever get BEHIND you?

2.    Be The Origin, not The Echo. There are no cover bands in the Rock and Roll Hall of Fame. Similarly, in business: The more imitable you are, the less valuable you are. Be un-competable. Be un-confusable.

3.    Create Points of Dissonance (POD). Curiosity is a natural motivator of human engagement. Before someone gets to the "Aha!" about what you do and who you are, they have to be captivated by the "Huh?"

4.    Don't be stopped by not knowing how. Focus (first) on the WHAT, and the HOW will eventually appear. Remember: Ideas are free; execution is priceless.

5.    Create fans, not customers. More Fans = Less Selling. You need fans; and you need to give them megaphones. The secret is three words: Build a following. Post on your blog everyday, because writing is the basis of all wealth.

6.    Make the mundane memorable. Nobody notices normal and nobody buys boring. Positioning yourself as "normal" is like asking customers to find a need in a stack of needles! Remember: Those who get noticed get remembered; and those who get remembered get business.

7.    Networking works. Remember: "Luck" is an acronym for "Working Your Ass Off." If you want to be in the right place at the right time, you need to be in a lot of places. Then, find out where the rock created the ripple and go throw more rocks.

8.    People buy people first. Every interaction you have with somebody either adds to or subtracts from the positive perception of your brand. Remember: People don't buy from, trust or have loyalty to COMPANIES, but rather, people.

9.    Shtick must be supported by substance. Sure, shtick might get you in the door. But in marketing, that doesn't guarantee you'll stay in the room. Only VALUE and SUBSTANCE can do that. In business, you CAN'T be all sugar. Customers want value. Customers want substance. Customers want to take a few licks and then discover your Tootsie center.

Ginsberg says his secret weapon is what he calls The DIP-how to Disarm Immediate Preoccupation. It’s a little technique that you can use to put yourself in the right state of mind any time with a simple three step process.

1.    Think! Just get ready to have fun.
2.    Take a deep breath and relax. In fact, take a few deep breaths and relax.
3.    Then when you walk in the room, smile.

This simple exercise can be used anytime – anywhere he says. It lays the foundation for approachability.

Then you can either walk up to someone you know and say hello.

Or if you don’t know someone you can walk up to anyone and with a smile say, “Hello, my name is Scott and I don’t know anyone!”

This is very charming and disarming and it works really well because you’re being honest and friendly and kind of funny. And what happens is you appeal to a human being’s inherent helpful nature.

Stick Your Self Out There and Get The To Come To You will be available in bookstores nationwide and online.
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About the Author

Scott Ginsberg is a fun, lively, energetic and experienced media guest who has been interviewed and featured in USA Today, CNN, NBC, 20/20, Fast Company, Redbook, the Wall St. Journal and dozens of radio and tv talk shows across the nation. Scott is a regular contributor to the St. Louis Small Business Monthly, INSTORE Magazine, PR Canada and Expert Village. His conversational, content-rich articles have appeared in hundreds of online and offline publications worldwide. Also, his work has been reprinted in dozens of textbooks and resource guides. For more information visit http://www.hellomynameisscott.com
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