Average Volume per Client up Due to Holiday Season Campaigns
Dallas, Texas – January, 2009 - Epsilon today released its Q3 2008 U.S. Email Trends and Benchmarks Results which show steady email performance as measured by deliverability and open and click rates.
The quarterly analysis is compiled from aggregate data from the more than 6.2 billion emails sent by Epsilon in July, August and September 2008, across multiple industries and more than 200 clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.
According to Kevin Mabley, Senior Vice President of Strategic Services, Epsilon, "Despite concerns about the declining effectiveness of advertising and the challenging economy, email continues to perform consistently in 2008.”
He added, “Our clients view email as a valuable and cost-effective marketing tool. We anticipate increased reliance on this highly measurable and engaging method of customer interaction as we enter the New Year."
Survey Highlights:
- Open rates seem to have remained consistent over the past year ranging between 19-21%.
- Click rates rose 27.6% from last quarter.
- Average volume per client increased 13% from last quarter as we move into the holiday season.
- Business Publishing/Media, Consumer Publishing/Media, Retail General and Travel Services all saw an increase in all three major metrics – deliverability, opens and clicks – compared to last quarter. There were no industries that saw a decline in each of those same three metrics.
- Email is currently driving an average of $0.14 in revenue per email delivered which means that email continues to deliver a healthy return even in the current economic downturn.
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About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
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