In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Emphasis on Short-Term Forecasts!

Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years.
Access the latest top-line data, highlighting:
  • Return on Marketing Investment
  • DM Advertising Expenditures
  • DM-Driven Sales
  • DM-Driven Employment
  • DM Impacts by State and by Industry
Plus, Brand New Content!
In the 2009-10 Edition, the Power of Direct includes for the first time Mobile Marketing and breaks down internet marketing into 5 channels. As a result, the report slices data along:
Data is broken down by channel, industry, and business model including:
15 major channels:
  • Direct mail (Non-catalog)
  • Direct mail (Catalog)
  • Telemarketing
  • Email
  • Internet Display Advertising
  • Search Engine Marketing
  • Social Networkng sites
  • Internet (Other)
  • Mobile
  • Direct Response Television
  • Direct Response Radio
  • Direct Response Magazines
  • Direct Response Newspapers
  • Direct Response Insert Media
  • Other
52 major industry groupings
51 geographic regions
4 intended purpose categories:
  • Direct order
  • Lead generation
  • Retail purchase
  • Fundraising
2 major markets:
  • Business-to-Consumer
  • Business-to-Business
Click here to purchase The Power of Direct Marketing from the National Mail Order Association.