According to the Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1% of all ad expenditures in the US. These advertising expenditures will generate approximately $2.057 trillion in total incremental US sales. In 2008, direct marketing accounted for approximately 10% of total US gross domestic product and 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The $176.9 billion in direct marketing advertising expenditures that marketers are predicted to make by the end of 2008 represents a modest 3% increase over 2007. Looking forward to 2009, says the report, total direct marketing advertising expenditures are expected to increase 3.5% yielding $183.1 billion. Above average, double-digit spending growth will occur in commercial email and Internet marketing.

Direct marketers should expect a 3.7% revenue growth by the end of 2008, reaching $2,058 from an actual $1,985 billion in 2007. Continuing to rise in 2009, sales generated from direct marketing are forecast to grow by 4.5% to $2,150 billion. Several broad sectors are expected to realize above-average direct marketing sales growth in 2009 including Financial Services, Information, Transportation, Services, and Wholesale Trade.

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The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2008-2009 Edition

Get definitive statistics demonstrating the size and scope of direct marketing in today's US economy.
Top decision-makers rely on this renowned research when positioning products, developing media strategies, allocating budgets, and making their case. Gain access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Data is broken out by consumer and B-to-B markets in 52 industry groupings, 51 geographical regions, 11 major media channels, and 4 intended purpose categories.


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