MOUNT LAUREL, N.J.-- GrayHair Software, Inc. and UAA Clearinghouse today introduced the most comprehensive set of offerings for managing Address Quality and reducing Undeliverable-As-Addressed (UAA) mail. By using source data from the USPS® next-generation Intelligent Mail® Barcode with change-of-address data from publishing and telecommunications organizations, best-of-breed solutions are now available for suppressing and/or redirecting addresses. This will improve responses and reduce the cost of business mailings, thus enhancing the return-on-investment of direct mail programs, and making a significant contribution to the bottom line.

“We are at the dawn of the age of address quality on a large scale,” said Cameron Bellamy, President of GrayHair Software. “Our MailTrak AQ™ software suite, introduced in January 2008, provides an easy-to-use method to capture and to use ACS™ data in a variety of environments and manners. There are, however, many address changes that are not captured within the USPS. The alliance between GrayHair and UAA Clearinghouse fills these gaps, and closes the circle of Address Quality.”

“Our clients use mailing lists provided by a number of database marketing firms. After hygiene has been performed on these lists, via traditional USPS processes and products such as CASS™ and NCOALink®, they are compared to the UAA Clearinghouse database,” said Mark Shada, President of UAA Clearinghouse. “We find match rates in the range of 1% - 4.5%, which represent a huge cost to mailers. Many of these matches also have a redirect address. Our customers can then choose to suppress and/or redirect these mail pieces. The combination of data from GrayHair and UAA Clearinghouse will create an unparalleled vehicle for mail owners to reduce undeliverable mail.”

This announcement facilitates immediate joint marketing of GrayHair and UAA Clearinghouse offerings, and provides the basis for joint-development and creation of integrated offerings in the future. Raymond Chin, Vice President of Product Management & Development at GrayHair added, “We are proving to our existing and new clients that the proof is in the mailing. After a simple run of sample records, a user can easily spot address quality deficiencies that are easily remedied. The extension of the existing GrayHair services with UAA Clearinghouse was a natural fit and provides some of the best address coding lift and correction in the industry.”

For more information about how these offerings can help your firm improve its bottom line, contact Raymond Chin at 856-924-2260 or via email (rchin@grayhairsoftware.com).

About GrayHair Software

GrayHair Software, Inc. is an innovator and industry leader in the delivery of services to improve and automate the management of business mail. GrayHair’s solutions address critical mailing activities such as IM™ barcode assignment, mail tracking, address quality, and reconciliation, as well as NSA consultation-implementation and a variety of mail processing activities. GrayHair offers targeted enterprise software and support solutions, tailored client care, and unparalleled technical support. For more information, visit our website at www.grayhairsoftware.com

About UAA Clearinghouse

UAA Clearinghouse was formed in June, 2005, and operates under the umbrella of parent company, Direct Resource Solutions, LLC (DRS). UAA Clearinghouse boasts a team of direct mail marketing and sales professionals who have more than 30 years of industry experience. The sole mission of the company is to provide the direct mail industry with a practical solution for reducing the cost and waste associated with undeliverable-as -addressed mail that cannot be accomplished with current hygiene products. UAA Clearinghouse is dedicated to maintaining the most comprehensive national database of confirmed undeliverable-as-addressed information. The UAA Clearinghouse process is patent-pending. For more information go to our website at www.uaaclearinghouse.com

The following trademarks are owned by the United States Postal Service®: United States Postal Service, U.S. Postal Service, USPS, CASS Certified, CASS, DPV, First-Class, Intelligent Mail, IM barcode, NCOALink, ANKLink and LACSLink. AD#1.08. GrayHair Software, Inc. is a non-exclusive NCOALink Limited Service Provider Licensee of the United States Postal Service. NCOALink prices are neither established, controlled or approved by the United States Postal Service.