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Postal
U.S. Postal Service Launches Express Mail Flat Rate Box Overnight Domestic Shipping Up to 70 Pounds for $39.95
Expanding on the success of its line of Priority Mail Flat Rate Boxes, the U.S. Postal Service has introduced the first Express Mail Flat Rate Box.
Email Marketing
Strategies for Retaining Unsubscribers
A healthy email list is the foundation of all email marketing programs, but what happens when someone hits unsubscribe? This class teaches you how to deal with unsubscribes.
Surveys, Research, Statistics
The Cost of Discounting
COLLOQUY Research Shows Over-Focus on Cash Rebates Erodes Brand Experience
Mobile Media
MMRA Launched to Form Mobile Research Guidelines and Ethic
The Mobile Marketing Research Association (MMRA) is a new global trade association launched January 2012.
Postal
U.S. Postal Service Launches ‘2nd Ounce Free’ New Pricing for Commercial Mailers Adds More Value to Mail
Effective this week, businesses mailing First-Class Mail automation, presort letters using “2nd Ounce Free” pricing can mail letters weighing up to 2 ounces at the 1-ounce postage rate.
Postal
USPS Labor Contract Negotiations with Two Major Unions Reach Impasse
Seventy-nine percent of Postal Service costs are linked to wages and benefits.
Employment and New Personnel
BERNHART ASSOCIATES’ Q1 EMPLOYMENT SURVEY RELEASED: MARKETERS’ EMPLOYMENT OUTLOOK BRIGHTENS
More Than Half Planning to Add Staff, Layoffs Continue to Drop
New Products and Wholesale Sourcing
Small to Midsize Manufacturers Grow with the Assistance of the National Mail Order Association, NMOA
Adjustable Advantage Toilet Seat, an innovative new product that helps those with daily health-related challenges, gets help expanding awareness and sales through mail order marketers with the help of the NMOA
Social Media
Majority of Facebook Attacks Feed Fraudulent Affiliate Marketing Sites, Says Commtouch Year-End Trend Report
The Internet Threats Trend Report from Commtouch reports that affiliate marketing sites are the final destination of 74 percent of all Facebook scams.
Company News—Direct Mail—Email Marketing—Mailing List—New Products and Wholesale Sourcing—Postal
ConsumerBase Introduces New B2B Lists to Its Roster
New files are added to ConsumerBase’s database daily with updates and improvements to existing lists.

2011 Directory of Major Mailers

The 2011 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

Order your copy today!
$59.95 from the NMOA Bookstore.

2011 DMA Statistical Fact Book

DMA 2011 Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns.

Order your copy now!
$470 for electronic edition download.